Printing Industries of America Blog

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  • 06/11/2013 by Ms Megan Flynn

    In this four-part series, we’ll take a look at how each indicator from the Monthly Conditions Dashboard is affecting your business based on the survey results from the past 11 months. Charts are also provided to show the trends in an easy-to-read format, so you can benchmark your current market conditions with hundreds of other printers.

    We watch the weather each morning to help us plan what to wear and if we’re taking our umbrella to work that day (and trust that the meteorologist is accurate!). You can find a reliable “economic weather report,” the Monthly Industry Conditions Dashboard*, which is an established industry market trends report from our Economic and Market Research department that provides the information to plan your business strategies each month.

    How does it all work? Survey respondents provide information in five principle areas—1) Monthly Sales, 2) Sales Expectations, 3) Profits, ...

  • 05/20/2013 by Ms Megan Flynn

    We asked Julie Shaffer, Vice President, Digital Strategies, about the newest resource for digital printing and integrated marketing, the Integrated Print Center.

    Why did you decide to transform the Digital Printing Council into the new Integrated Print Center (IPC)?

     “Digital printing” has become mainstream, and today printers are using “integrated” techniques like QR codes and augmented reality. Our transformation mirrors the industry’s in a way—as our members transition their focus to integrated technologies, we do as well. The new Integrated Print Center is the place to educate our members and the marketing industry on all the ways print is relevant and is a key feature in the marketing community.

    What types of print professionals can find solutions on this new site?

    Anyone who wants to take advantage of trends toward integrated marketing can find valuable,...

  • 05/06/2013 by Ms Megan Flynn

    How do you measure an event’s success? If the answer is by growing audiences and high attendee satisfaction, then the recent Continuous Improvement (CI), Binding Industries Association (BIA), and Printing Industry Financial Executives (PIFE) Conferences, co-located in Indianapolis, were a phenomenal success!

    Thanks to the diligent work of many people at Printing Industries of America, and our partners for CI, the Flexographic Technical Association (FTA) and Specialty Graphic Imaging Association (SGIA), and our Affiliates, these events saw record numbers of attendees in April 2013. CI attendance, which has been growing over the past decade, increased again. BIA experienced an even larger increase, and director, Justin Goldstein, remarked that, “one of our biggest goals for...

  • 05/01/2013 by Ms Megan Flynn

    We look at print differently today. Each piece produced is valuable, and attention to detail is critical. You can say that it transcends the physical product and becomes a greater symbol of what our industry is capable of achieving.  

    This makes the Premier Print Awards  competition even more pertinent. It celebrates outstanding achievements and recognizes companies’ work on a world stage. The chances that it offers companies, both large and small, from every corner of the earth, to showcase their finest printed pieces have become the annual target for many businesses.

    If you are like many printing companies, you have produced some award-worthy printed pieces. How can your company gain recognition? We spoke with two previous winning companies, Offset Alpine Printing and Bolger Vision Beyond Print, about how they found success.

    Show Your Customers the Value of Your Work


  • 04/29/2013 by Ms Megan Flynn

    This article is contributed by Keith Whisler, Technology and Research Analyst, Printing Industries of America. He also manages Printing Industries of America’s Production Manager Listserv Group.

    Eleven years ago I began working with a large multi-facility commercial printing company, and one of the first things they did was include me in the company’s prepress listserv. It was nice at first because, being new, I didn’t get much email. The listserv provided a steady stream of messages to read. Many of which looked interesting, so I began saving them in a separate folder.

    As time went on, however, I found the listserv to be a useful resource. It was like having over 100 counterparts instantly available to answer questions and provide support. If I couldn’t remember a setting in an application, I just had to ask the question on the listserv to receive multiple answers. Have problems with a...

  • 04/23/2013 by Ms Megan Flynn

    Are customers going to be more enticed to purchase from you if they can see a 3D image on your printed piece?

    Actually, according to numerous new studies like one from Nellymoser, novel linking technologies like Augmented Reality (AR) are really gaining momentum in the integrated print marketing universe thanks to the extended uses of mobile phones. No longer a futuristic fantasy of overzealous marketers, AR, image recognition, and invisible water marking are quickly growing in popularity. Although customization and QR codes are still being used successfully, consumers’ desire for more realistic experiences is creating viable applications for these new technologies.

    How to Apply AR in the Real World

    So how can printers implement AR and other ever-increasing linking tools and start seeing the ROI? At events like Integrated Print Forum 2013, you will see, step-by-step, how to...

  • 04/23/2013 by Ms Megan Flynn

    It is no surprise to hear that the printing industry is evolving in the general direction of integrated services and products. If you are like most, your company is already a part of this growing segment. Printing Industries of America wanted clearer insight into this market in preparation for the Integrated Print Forum 2013, so we turned to our ownEconomic and Market Research department.  

    In early 2013, the Economic and Market Research department conducted a survey to address the demands in different markets within the printing industry. The results provide an insightful look into the most current demands for these markets—Web-to-print eCommerce branded storefronts and integrated marketing services ranked among the top 10.

    The Results

    The survey confirms that integrated print market demands are increasing exponentially, with many of these markets reporting the biggest sales...

  • 04/23/2013 by Mr Samuel G. Shea

    Josh Boland

    In our continuing series of blog posts featuring recipients of monetary awards from the Print and Graphic Scholarship Foundation (PGSF), today we profile Josh Boland, a senior with a bright future who will soon be graduating from Clemson University.

    Josh spoke with us about his focus in the graphic arts industry, interesting projects he has completed at Clemson, and his thoughts on the future of the printing industry.

    1. What area of the graphic arts do you consider your...

  • 04/22/2013 by Ms Megan Flynn

    We know that a printing organization needs far much more to operate successfully than just printing equipment. It also needs people with creative, business-savvy minds to sell the products. You may not know that Printing Industries of America offers many resources, like great publications, that go beyond technical printing aspects. A number of these resources are tailored specifically toward Sales and Marketing professionals to help integrate print and new media and grow their profit potential.

    If you have not discovered the group yet, look to Sales and Marketing Executives (S&ME). Through S&ME, you will find plenty of resources to promote, connect, and learn.  

    Join our Updated Networking Listserv

    Will my idea sell? If you have ever wanted to pick some of the creative minds out there, join the Sales and Marketing Executive listserv. We have revamped the system, so it is easier to network with peers. Just...

  • 04/18/2013 by Ms Megan Flynn

    It is no secret that the most successful companies are employing automation to cut costs and increase efficiency. You can read about it, and you can listen to presentations on it. But how would you like to actually experience it?

    The next Automation Solutions Network Meeting features a tour of Creel Printing, which recently acquired another industry leader, Digital Lizard. You have probably heard of these companies, but in case you haven’t, we’ll give you some of the reasons this is a plant tour you don’t want to miss.

    Full-Service, Award-Winning Facility

    Creel has a 300,000-square-foot facility in Las Vegas, Nevada, operating 24/7 and providing a full range of services, including pre-media, printing, binding, mailing, distribution, and fulfillment. For more than 50 years they have been earning industry accolades, producing high-quality products, and...