Printing Industries of America Blog


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  • 04/10/2013 by Mr Joseph B. Marin

    Just as a pilot performs a number of system checks on the airplane before take off, it’s important to make sure that a print project doesn’t contain any serious errors that will prevent it from printing successfully. Preflighting for print production is about examining all of the components that make up an eventual printed piece and comparing them against a checklist of potential known issues. If they “pass” the check, the job can move forward in the print production workflow. If they “fail,” something has to be done to correct the problem before proceeding. It is by default a methodical task that is typically performed by prepress personnel (no one wants to reprint a job because an error wasn’t found in time), but designers should also preflight their work before they send it off to their printers.

    Software tools and a checklist are both critical to the preflighting process. Some of the things that a typical...

  • 04/03/2013 by Mr Samuel G. Shea

    Nick Gawreluk

    In our continuing series of blog posts featuring recipients of monetary awards from the Print and Graphic Scholarship Foundation (PGSF), today we profile Nick Gawreluk, an enterprising student at Rochester Institute of Technology (RIT).

    Nick, who has already done extensive internship work with Heidelberg, spoke with us about his focus in the graphic arts industry, interesting projects he has completed at RIT, and his thoughts on the future of the...

  • 04/01/2013 by Ms Megan Flynn

    From automated tellers to radiology, information technology is helping to automate the delivery of products and services. It’s no different with print—automating the print production process creates greater efficiency and less waste. It is also making many printers more profitable.

    In fact, Printing Industries of America Ratios studies have shown that about 25% of printers make 100% of the profit in the industry. One thing that these high-earning companies have in common is that they replace much of their labor with automation.

    Would you like to say that you can have a job on press in less than 10 minutes from its order time? Or how would you like to guarantee your customers that their jobs will ship the same day if the order is placed in the morning? If you have an automation strategy, there are plenty of benefits. But before you begin, you need the right education.

    Find the tools to help you learn how to implement an automated system. Printing...

  • 03/27/2013 by Mr Samuel G. Shea

    Jason Falls

    Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He leads digital strategy for CafePress, a publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He also continues to serve as founder and chief instigator at SocialMediaExplorer.com, an industry-leading blog and digital marketing agency.

     Jason will be speaking at the...

  • 03/26/2013 by Ms Megan Flynn

    You only have to read through one industry publication to know that there is a lot of talk about digital printing. From package to commercial printing, innovation in this field is taking place daily. If there were a good time to declare a “Digital Boom,” you can say that time is now.

    We’ve expanded the digital print category for the 2013 Premier Print Awards competition because it has become such an important, growing segment in our industry. Printing companies can now choose from eight, more product-specific subcategories to enter their pieces like On-Demand, Variable-Data, and more.

    “As a representative for the industry, Printing Industries of America is no stranger to adapting to new technologies to support the needs of our members,” says Lisa Rawa, Vice President, Marketing. “We’ve seen a surge of digitally printed entries in recent years, and it is evident that these printers can really hold...

  • 03/25/2013 by Ms Megan Flynn

    The printing industry is constantly facing challenges regarding its place in messaging, its environmental impact, and its future. As recently as January of this year, Google launched a campaign to “Go Paperless in 2013,” and who can forget Toshiba’s ill-fated “National No Print Day,” announced in the summer of 2012? Both campaigns encouraged switching from paper to electronic communications as a means of protecting the environment. These are only two of the most recent cases. With industry giants making false claims about print, it became clear we needed to fight back.

    Printing Industries of America created the Value of Print campaign in March 2012 as a response to false claims about print’s negative impact on the environment and the loss of its effectiveness. This campaign has served as a resource for the industry to spread the...

  • 03/21/2013 by Ms Megan Flynn

    Below is a guest blog post from the team at Performance Plus Global Logistics, the newest addition to the National Buying Power Program at Printing Industries of America. For more information on how members can take advantage of the great savings as part of this program, visit www.printing.org/buyingpower

    The year has gotten off to a busy start with an array of new customers for our team thanks in part to our recent partnership with Printing Industries of America. Performance Plus Global Logistics is excited to have had the opportunity to team up with Printing Industries of America as part of the National Buying Power Program. This program officially kicked off in January, and we have already seen great success...

  • 03/21/2013 by Ms Megan Flynn

    Imagine you are at a conference rubbing elbows with hundreds of people who have ideas and answers to make your business more profitable?

    Hundreds of industry executives and suppliers will be at the 2013 Binding Industries Association (BIA) Conference. The event is slated to be one of the most successful BIA conferences to date (find out why in the video below). We have a lineup of expert speakers from around the industry to provide how-to advice on creating leaner, more efficient operations, analyzing your customer, and improving your leadership strategies.  

    With a surge of new and returning attendees, along with more than 50 of the industry’s top suppliers, this is the place to be this April 8–10. 

    We’d recommend you get familiar with some of these suppliers before you arrive and get an idea of the...

  • 03/20/2013 by Ms Megan Flynn

    In a Q&A with Julie Shaffer, Vice President, Digital Strategies, Printing Industries of America, we learn what to expect from the highly anticipated Integrated Print Forum 2013.

    Q. What sets the Integrated Print Forum 2013 apart from other conferences featuring the printing industry’s latest technologies?

    A. We’ve built the Integrated Print Forum to be different from other conferences, which often feature many breakout tracks and a wide swath of topics. For the Forum, we wanted all attendees to share the same experience so that they can better engage during networking times. That’s why we built a program with short back-to-back sessions, all (with the exception of a few hands-on labs) on the same stage....

  • 03/20/2013 by Ms Megan Flynn

    You have only to consider the smartphone in your pocket, the tablet device your kids are scrolling through, and the computer that sits ever at the ready on your desk to understand this fact: digital communication is here to stay. Can print remain an important part of the communication mix today? Of course! For example, did you know that one in ten magazine ads contained a mobile action code last year? Integrating print with digital is at the core of what we call “Integrated Print,” and it can represent significant business potential for print and marketing service providers.

    Sharing the insights of renowned brand and marketing leaders, social commerce experts, publishers, business entrepreneurs, and printers who are finding new successful business strategies is what the Integrated...