Printing Industries of America Blog


f Subscribe to the RSS Feed
  • 08/15/2013 by Mr Joseph B. Marin

    Digital printing presents some unique challenges when it comes to design, but with some basic design conderations, you can create jobs destined for digital printing that look great and fly through production! Learn about the software tools and best practices for dealing with color, transparency, PDF creation, variable data and more at my hands-on Mac lab at PRINT13® in Chicago, IL titled Digital Print Design: 20 Top Tips 'n Tricks. Here's a sneak-peek:

    1. Always color correct images in the RGB color space

    When images are converted from RGB to CMYK, you lose color information—a lot of it. As a result, you (and Photoshop) have fewer colors to work with, or average, when attempting to make color changes to an image. Also, when images are converted from RGB to CMYK, you’re creating the black separation and reducing the amount of CMY in the...

  • 08/15/2013 by Ms Megan Flynn

    When you hear “Who you gonna call?” we tend to think of those ghost-busting heroes from the 1980s. But Printing Industries of America has real experts who printers call on when they need challenging problems solved and are continually working to drive the industry forward with technical innovations. 

    The full-time researchers and scientists working on-site at the Center for Technology and Research have helped hundreds of industry members by offering technical advice, lab testing, consulting services, training, and more.

    In our 2013 Member Satisfaction Survey, more than three-fourths of members said these technical services are an important membership benefit. At the Center for Technology and Research, we focus on all aspects of the printing process, including paper and ink testing, color management, digital printing, and management information systems. Find out about the services we offer in “What Can the Center for...

  • 08/13/2013 by Ms Megan Flynn

    This is a guest blog post from Michael Walters, Executive Director, Distributor Services at Advertising Specialty Institute (ASI). For more information about the National Buying Power Programs available to members through Printing Industries of America affiliates, visit www.printing.org/buyingpower.

    Every client who buys from you already uses imprinted items—logo pens, t-shirts, bags, etc. Selling promotional products is a natural progression for a lot of printers—you already have your clients’ logos, there aren’t any start-up costs, there’s a high ROI, and it’s easy to get started! The Printing Industries of America National Buying Power Program with ASI, for members through Printing Industries of America affiliates, is a great way for you to break into this $19.4 billion industry and immediately begin increasing revenue.

    ...

  • 07/31/2013 by Ms Megan Flynn

    Colors speak loudly when it comes to brands. The professionals responsible for brand color from concept to final product need to speak the same language to ensure colors are communicating the correct message. You may think that ideal is hard to achieve. Take a look to discover how you can get the color management skills from leading companies to communicate brand color, maintain its integrity through the workflow, and save costs.

    For some real-world insight, in the comprehensive rebranding of American Airlines, the iconic brand’s red, white, and blue signature colors were reinvigorated. A product of extensive market research, the update was made to evoke a “more modern, vibrant, and welcoming spirit” that represents modern American ideals.

    Leading the project was Chief Creative Officer Sven Seger of FutureBrand, a creative branding agency that helps companies like American Airlines use color to enhance their brand. Seger, one keynote at the...

  • 07/17/2013 by Ms Megan Flynn

    Like a common language, wide-format digital printers need set standards to enable their devices to communicate with different parts of the workflow efficiently. When different products operate on the same standard “language,” printers can easily purchase new equipment that will integrate with their existing workflow and connect with one another. Using JDF technology, they achieve standardized interoperability and break free of the data exchange issues and loss of time and revenue caused by competing systems.

    Through Printing Industries of America, you can take advantage of a new CIP4 JDF Product Certification Program for wide-format devices to complement the existing certifications. This new certification is based on the Digital Print Workflow Interoperability Conformance Specification (DPW ICS) 1.4a. Why is this important to the growing wide-format market? For starters, a JDF Certification provides a...

  • 07/01/2013 by Ms Megan Flynn

    In this four-part series, we’ll take a look at how each indicator from the Monthly Conditions Dashboard is affecting your business based on the survey results from the past 11 months. Charts are also provided to show the trends in an easy-to-read format, so you can benchmark your current market conditions with hundreds of other printers.

    Where do you expect your sales to go in 2013? Earlier this month in Industry Trends Report: Part 1—Monthly Sales, we told you about printers’ wide swings and recent modestly rising sales based on the Monthly Industry Conditions Dashboard.* This report is a new industry market trends report from our Economic and Market Research department that allows you to plan your business strategies each month.

    How does it all work? Survey respondents provide information in five principle areas—1) Monthly Sales, 2) Sales Expectations, 3) Profits...

  • 06/27/2013 by Ms Megan Flynn

    Where would we be today without technology and innovation? We’ve seen new technologies in areas like workflow automation, high-speed inkjet, and intelligent mail that provide industry members with expanded opportunities. Printing Industries of America has a dedicated team that stays on top of advancing technologies and how they will likely impact the future of our industry.

    What began with the Lithographic Technical Foundation (LTF), which became the Graphic Arts Technical Foundation (GATF), has grown into the Center for Technology and Research. Members of the printing and graphic arts community recognize us as the trusted source for technical information, testing services, publications, expert training, and consultation.

    So what can the Center for Technology and Research do for you? Take a look at some of the benefits we offer that make your organization more profitable and efficient.

    ...
  • 06/26/2013 by Ms Megan Flynn

    This is a guest blog post from John Conley, Vice President Commercial Print and Publishing at Xerox Corporation. For more information about the National Buying Programs available to members through Printing Industries of America affiliates, visit www.printing.org/buyingpower.

    We are all faced with having to deal with the fast pace of change brought about by advances in technology.  This is particularly true in the graphic arts, where we see content providers, equipment vendors, and service suppliers making changes to their product lines and service offerings and developing or using new technology. 

    In the past only large companies had the scale and bandwidth to take advantage of these changes, but organizations like Printing Industries of America have helped to bring the  economic advantages of a large printer to small- and medium-size print service providers through programs like the Printing...

  • 06/25/2013 by Ms Megan Flynn

    TAGA’s Annual Technical Conference is where the latest in global technological research and development for the printing and graphic arts industry is presented. The environment here is alive with active discussion on what’s new, innovative, and has the most impact in our industry. If you want to be the first to know what technologies will be emerging and changing the way we operate, this is the forum to attend.

    Attendees experience technical presentations from business leaders, scientists, academics, and professionals, and all are full of excitement as new ideas and solutions are revealed after months or even years of development.

    Some of the brightest minds in the industry, including students, research scientists, engineers, and the world of academia converge here for three days of dissertations, learning, and some serious networking.

    Take a look at what you can expect from the 66th TAGA Annual...

  • 06/17/2013 by Mr Samuel G. Shea

    Take the Print Master Monday Challenge! Think you know the answers to the quiz questions below? Each Monday, we’ll reveal an answer on our Twitter page.

    All you have to do is:

    * Follow Printing Industries of America on Twitter (if you aren’t already) by clicking here.
    * Starting Monday, June 24, we’ll post a question and an answer on Twitter each week until July 15.
    * You can post your guesses and track the questions and answers by searching #PrintMasterMonday on Twitter.

    1.  In which of the following places can an ICC profile be utilized?

    a)  The operating system
    b)  PDF creation
    c)  Page layout applications
    d)  All of these

    2.  What two items must a press operator...