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Printing Industries of America Blog


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  • 10/02/2012 by Ms Megan Flynn

    The facts are clear: employees are happier and more financially secure when their company is truly invested in them. Is your workplace invested in its employees? It’s time to find out!

    If you have a great workplace, now is the time to showcase what you have done for your employees by entering the 2012 Best Workplace in the Americas Program. Please send your entry through a traceable means.

    Visit www.printing.org/bwa to download the entry form. You will need:

    • A brief summary statement—highlighting why your company is a Best Workplace
    • Employee Handbook (required)
    • Supporting Materials (optional)—anything that you think would help the judges understand your HR policies and practices. Items may include, but are not limited to:...
  • 10/01/2012 by Ms Megan Flynn

     

    Quick, can you recall the last time you made a purchase? What did the ad look like?

    Tests show that color images hold the consumer’s attention for two seconds or more, while black and white images sustain interest for less than two-thirds of a second. Color is important to our customers’ brands, products, and materials. It is a part of our daily lives. Therefore, achieving consistent, accurate color reproduction is essential to our industry. Color is perception, and as part of our commitment to serve this industry, one of the valuable resources we offer is to help you gain control and improve your management of color.

    ...

  • 09/20/2012 by Ms Megan Flynn

    ePublishing vs. Self-publishing. These two topics can seem frightening to people in the graphic communications industry. Some people look at ePublishing as, well, an enemy, while others feel that self-publishing is dead. The truth is, offering either one of these services are just another great potential revenue stream for printers and publishers with the right business plan and technical know-how.

    ePublishing
    Mobile devices and tablets are a hot item today! Half of all cell phones in the U.S. are smartphones, and a quarter of those smartphone owners also use a tablet device—by 2014 experts predict 20% of all U.S. consumers will own a tablet! While people want their content in print, they also look to consume their content from these popular devices. The questions isn’t, “What has gone digital,” but rather, “What has not gone digital?”  Not only have newspapers and magazines provided consumers with digital offerings, but books have...

  • 09/19/2012 by Ms Megan Flynn

    Inkjet printing is a $33.4 billion market today and is forecast to double by 2017! Signage is the largest sector in the inkjet printing realm, representing 57% of the market in 2011, much of it printed on flatbed inkjet presses. But the types of work a flatbed device can produce are almost endless.

    Take a crash course covering everything you need to know to get up to speed on flatbed inkjet--including a review of everything from the types of machines, inks, and finishing equipment out there to real-world applications and markets that...

  • 09/06/2012 by Ms Megan Flynn

    This article, contributed by John Compton, Master Lean/Six Sigma Black Belt, looks at the relationship between technology and the practice of continuous improvement. He demonstrates why, although technology drives your business, maintaining quality is essential to gaining a competitive edge. John is an independent consultant for Printing Industries of America, conference consultant for its Continuous Improvement Conference, industry veteran with executive-level experience, and professor emeritus of Rochester Institute of Technology.

    I learned early in my career a simple but important truth about the practice of quality: technology is the master and quality is the servant. By that I mean the goods and services we are able to provide to the marketplace are profoundly impacted by technology and its influence on our materials and equipment. It could be said that technology is what permits us to have a business. Our...

  • 09/04/2012 by Ms Megan Flynn

    To better serve our members and industry, Printing Industries of America is proud to support Sustainable Green Printing (SGP) Partnership. The SGP Partnership is an industry-specific, voluntary program designed to reduce the environmental impact and increase social responsibility of the print and graphic communications industry. The Partnership certifies printers against specific criteria and requires printers to commit to making continuous improvement in the product, process, and envelope areas of the graphic arts industry.The following is contributed by SGP.

    ...

  • 08/22/2012 by Ms Megan Flynn

    It’s here—that scenario you thought your business would not encounter. What do you do now? It is better to prepare for the worst than be left standing in the dust of the still-eminent Great Recession that is affecting so many in the printing industry. Our own Dr. Ronnie H. Davis, Vice President & Chief Economist, Printing Industries of America, provides today’s printers with useful resources and an action plan to assess and prepare for tough economic stretches.

    Action Plan for Turbulent Times

    Step I: Take stock of what is actually happening

    Evaluate your business and the current print markets. Members can download 2012–2013: A Planning Guide to get an accurate report on economic trends.

    Step II: Review likely economic scenarios...

  • 08/20/2012 by Ms Megan Flynn

    Printing is a dynamic industry that creates new experiences, challenges, and issues for those who work in it. For a printing business to remain competitive, it is important to stay informed, especially on sustainable business practices and regulatory compliance topics. Printing Industries of America is happy to provide a resource for its members to stay up to date with the latest in sustainable and regulatory compliance news for the printing community in the form of a listserv.

    There are a number of environmental and safety regulations impacting the printing industry, and agencies are continuously issuing new rules and enforcing standards. To avoid the costly risk of being out of compliance, they require constant monitoring and response strategies.

    It’s just as vital to stay up to date with sustainability news in the printing community. Customers are becoming more concerned with the environmental impact of products, and companies are finding innovative ways to adopt...

  • 08/06/2012 by Ms Megan Flynn

    Since 1978, the InterTech™ Technology Awards have proven that printing technology is alive and well and making an enormous impact on the industry to reduce costs, improve performance, and pursue new markets. Over the years, 273 technologies have been selected by the judges to receive this prestigious award.

    This year is no exception. We want to take this time to recognize the 12 innovative recipients of the 2012 InterTech Technology Award for their contributions to the performance of the graphic communication industry. They are truly “Stars” in the field of innovation.

    Take a Tour Through Innovation Excellence:

    To see each of the 12 new technologies that are predicted to change the graphic communication industry, watch this short video.

    ...

  • 08/02/2012 by Ms Megan Flynn

    The following is contributed by Ryan T. Sauers, President and Owner of Sauers Consulting Strategies

    The entire sales process is often looked down on by many due to pushy, gimmicky, and unethical salespersons who create a bad name for the overall and traditional sales profession. Most salespersons I know, however, have a great passion for their endeavor and try to perform it as honestly and ethically as possible. You see, ethical sales = great communications. Our communications must provide the 5 Cs of effective communications: Clarity, Consistency, Content, Connection and Creativity. If our communications are not clear, lack content, are inconsistent, do not provide connections, and lack creativity, we are not getting the job done.

    Sales is all about two-way communications—with an “s” —and a two-way dialogue, not one-way communication (singular) and a monologue. Success in sales/communications is not about how much you talk, but about how much you listen. It’...

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