Printing Industries of America Blog


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  • 07/31/2013 by Ms Megan Flynn

    Colors speak loudly when it comes to brands. The professionals responsible for brand color from concept to final product need to speak the same language to ensure colors are communicating the correct message. You may think that ideal is hard to achieve. Take a look to discover how you can get the color management skills from leading companies to communicate brand color, maintain its integrity through the workflow, and save costs.

    For some real-world insight, in the comprehensive rebranding of American Airlines, the iconic brand’s red, white, and blue signature colors were reinvigorated. A product of extensive market research, the update was made to evoke a “more modern, vibrant, and welcoming spirit” that represents modern American ideals.

    Leading the project was Chief Creative Officer Sven Seger of FutureBrand, a creative branding agency that helps companies like American Airlines use color to enhance their brand. Seger, one keynote at the...

  • 07/17/2013 by Ms Megan Flynn

    Like a common language, wide-format digital printers need set standards to enable their devices to communicate with different parts of the workflow efficiently. When different products operate on the same standard “language,” printers can easily purchase new equipment that will integrate with their existing workflow and connect with one another. Using JDF technology, they achieve standardized interoperability and break free of the data exchange issues and loss of time and revenue caused by competing systems.

    Through Printing Industries of America, you can take advantage of a new CIP4 JDF Product Certification Program for wide-format devices to complement the existing certifications. This new certification is based on the Digital Print Workflow Interoperability Conformance Specification (DPW ICS) 1.4a. Why is this important to the growing wide-format market? For starters, a JDF Certification provides a...

  • 07/01/2013 by Ms Megan Flynn

    In this four-part series, we’ll take a look at how each indicator from the Monthly Conditions Dashboard is affecting your business based on the survey results from the past 11 months. Charts are also provided to show the trends in an easy-to-read format, so you can benchmark your current market conditions with hundreds of other printers.

    Where do you expect your sales to go in 2013? Earlier this month in Industry Trends Report: Part 1—Monthly Sales, we told you about printers’ wide swings and recent modestly rising sales based on the Monthly Industry Conditions Dashboard.* This report is a new industry market trends report from our Economic and Market Research department that allows you to plan your business strategies each month.

    How does it all work? Survey respondents provide information in five principle areas—1) Monthly Sales, 2) Sales Expectations, 3) Profits...

  • 06/27/2013 by Ms Megan Flynn

    Where would we be today without technology and innovation? We’ve seen new technologies in areas like workflow automation, high-speed inkjet, and intelligent mail that provide industry members with expanded opportunities. Printing Industries of America has a dedicated team that stays on top of advancing technologies and how they will likely impact the future of our industry.

    What began with the Lithographic Technical Foundation (LTF), which became the Graphic Arts Technical Foundation (GATF), has grown into the Center for Technology and Research. Members of the printing and graphic arts community recognize us as the trusted source for technical information, testing services, publications, expert training, and consultation.

    So what can the Center for Technology and Research do for you? Take a look at some of the benefits we offer that make your organization more profitable and efficient.

    ...
  • 06/26/2013 by Ms Megan Flynn

    This is a guest blog post from John Conley, Vice President Commercial Print and Publishing at Xerox Corporation. For more information about the National Buying Programs available to members through Printing Industries of America affiliates, visit www.printing.org/buyingpower.

    We are all faced with having to deal with the fast pace of change brought about by advances in technology.  This is particularly true in the graphic arts, where we see content providers, equipment vendors, and service suppliers making changes to their product lines and service offerings and developing or using new technology. 

    In the past only large companies had the scale and bandwidth to take advantage of these changes, but organizations like Printing Industries of America have helped to bring the  economic advantages of a large printer to small- and medium-size print service providers through programs like the Printing...

  • 06/25/2013 by Ms Megan Flynn

    TAGA’s Annual Technical Conference is where the latest in global technological research and development for the printing and graphic arts industry is presented. The environment here is alive with active discussion on what’s new, innovative, and has the most impact in our industry. If you want to be the first to know what technologies will be emerging and changing the way we operate, this is the forum to attend.

    Attendees experience technical presentations from business leaders, scientists, academics, and professionals, and all are full of excitement as new ideas and solutions are revealed after months or even years of development.

    Some of the brightest minds in the industry, including students, research scientists, engineers, and the world of academia converge here for three days of dissertations, learning, and some serious networking.

    Take a look at what you can expect from the 66th TAGA Annual...

  • 06/17/2013 by Mr Samuel G. Shea

    Take the Print Master Monday Challenge! Think you know the answers to the quiz questions below? Each Monday, we’ll reveal an answer on our Twitter page.

    All you have to do is:

    * Follow Printing Industries of America on Twitter (if you aren’t already) by clicking here.
    * Starting Monday, June 24, we’ll post a question and an answer on Twitter each week until July 15.
    * You can post your guesses and track the questions and answers by searching #PrintMasterMonday on Twitter.

    1.  In which of the following places can an ICC profile be utilized?

    a)  The operating system
    b)  PDF creation
    c)  Page layout applications
    d)  All of these

    2.  What two items must a press operator...

  • 06/14/2013 by Ms Megan Flynn

    In an ideal pressroom environment, nothing would go wrong and you’d get consistently accurate jobs from your offset press. Unfortunately, we don’t work in this imaginary perfect pressroom. As a result we sometimes end up wasting materials and losing time.

    Your best bet is to learn more and be prepared to handle problems the moment they arise. There are useful training and education tools available that will help you stop wasting and start earning more profits.

    If you wish you had an expert on hand who can tell you how to handle these types of problems, you actually do! We’ve pulled advice together from one of our onsite experts, Lloyd DeJidas, Director, Graphic Services and Facility Manager, Printing Industries of America, for Five Best Bets for Your Offset Press:

    1. When troubleshooting on a lithographic process, first and most importantly, be sure to accurately identify the problem. I see many printers resorting to excuses like “These inks...
  • 06/11/2013 by Ms Megan Flynn

    In this four-part series, we’ll take a look at how each indicator from the Monthly Conditions Dashboard is affecting your business based on the survey results from the past 11 months. Charts are also provided to show the trends in an easy-to-read format, so you can benchmark your current market conditions with hundreds of other printers.

    We watch the weather each morning to help us plan what to wear and if we’re taking our umbrella to work that day (and trust that the meteorologist is accurate!). You can find a reliable “economic weather report,” the Monthly Industry Conditions Dashboard*, which is an established industry market trends report from our Economic and Market Research department that provides the information to plan your business strategies each month.

    How does it all work? Survey respondents provide information in five principle areas—1) Monthly Sales, 2) Sales Expectations, 3) Profits, ...

  • 05/20/2013 by Ms Megan Flynn

    We asked Julie Shaffer, Vice President, Digital Strategies, about the newest resource for digital printing and integrated marketing, the Integrated Print Center.

    Why did you decide to transform the Digital Printing Council into the new Integrated Print Center (IPC)?

     “Digital printing” has become mainstream, and today printers are using “integrated” techniques like QR codes and augmented reality. Our transformation mirrors the industry’s in a way—as our members transition their focus to integrated technologies, we do as well. The new Integrated Print Center is the place to educate our members and the marketing industry on all the ways print is relevant and is a key feature in the marketing community.

    What types of print professionals can find solutions on this new site?

    Anyone who wants to take advantage of trends toward integrated marketing can find valuable,...