You have only to consider the smartphone in your pocket, the tablet device your kids are scrolling through, and the computer that sits ever at the ready on your desk to understand this fact: digital communication is here to stay. Can print remain an important part of the communication mix today? Of course! For example, did you know that one in ten magazine ads contained a mobile action code last year? Integrating print with digital is at the core of what we call “Integrated Print,” and it can represent significant business potential for print and marketing service providers.
Sharing the insights of renowned brand and marketing leaders, social commerce experts, publishers, business entrepreneurs, and printers who are finding new successful business strategies is what the Integrated...





