Printing Industries of America Blog


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  • 03/24/2014 by Ms Megan Flynn

    This article is adapted from the article “Differentiation Is Back!” by Paul V. Reilly, Partner, New Direction Partners, published in the 2014 FORECAST Part 1: Trends and Tactics. Reilly is a featured presenter at the 2014 Print Leadership Summit, June 2–3.

    Technology can be like a double-edged sword. We use technology to increase print quality and differentiate our company. Then, as competitors eventually acquire these same technologies, differentiation decreases, and we’re left right back where we began. You could say that technology is so good, it’s bad!

    So the question is: How can printers today distinguish their company when they’re using the same technology that is available and comparable to their competitors’?  The solution is customization.

    You may have heard of ...

  • 03/18/2014 by Ms Megan Flynn

    This blog post was contributed by ASI. For more information on the ASI Buying Power Program or any of the Buying Power Programs at Printing Industries of America, visit www.printing.org/buyingpower.

    Promotional Products: An Affair to Remember

    Promotional products are globally recognized as a powerful part of brand reinforcement, and advertisers can’t get enough.

    A Love Story: The Advertiser & the Promotional Product

    Did you know that 86% of those who own promotional products remember the advertiser? On average, people in the U...

  • 03/17/2014

    Millenials. The Digital Generation. Gen Y. There are different monikers for this generation, but the general characterization is of a younger person attached to their smartphone or other mobile device like a virtual umbilical cord. This is the generation that considers print about as useful a communication form as carrier pigeons, right?

    The latest studies are indicating that this isn’t always the case. In fact, one current update from the Value of Print reports that “A recent study finds the new digital generation—teens, ages 12 to 17—generally have more favorable attitudes toward print, radio, and TV ads, than online ads. (Print in the Mix, U.S....

  • 03/11/2014

    The PPLUS Global Logistics Team is excited to be a part of the Printing Industries of America Buying Power Program. We have seen great success in the first year of the program and enjoyed the opportunity to attend PRINT 13 last fall to meet current customers and gain many new contacts.

    In the new year, we have added many new carriers to our database. We are adding new carriers on a daily basis at all locations across the country with enhanced service, added coverage, and aggressively reduced rates. To strengthen the relationship with Printing Industries of America and its affiliates, the PPLUS Team has negotiated for no rate increase this year, which is extremely beneficial to you as members and frequent shippers.       

     At the end of last year, our...

  • 03/05/2014 by Ms Megan Flynn

    The following blog post was contributed by Thaddeus B. Kubis, author of Guide to Integrated Marketing and Media Convergence: The Print Provider's Guide to Use, Sell, and Profit from Integrated marketing and Emerging Technologies, the Printing Industries Press February/March Book of the Month.

    What is “integrated marketing communications,” and how can I profit from this process?

    Integrated marketing communications (IMC) is the multi-vitamin of marketing, a tool that allows marketers to provide messages per planned dosages of when, where, how, and why to a targeted demographic or vertical.

    An advantage of IMC is that a PSP/CSP [print services provider/communications service provider] can interact and offer...

  • 03/04/2014 by Ms Megan Flynn

    This blog is contributed by Jeff Crilley, Author, Free Publicity, and featured presenter at the 2014 Print Leadership Summit. With more than two decades of news experience and hard-earned PR expertise, Crilley shows you how to use fundamental promotion strategies to put your business in the spotlight.

    Do you have a great idea to market your business but no clue how to get noticed by customers? If you’re tired of spending your resources but just not seeing the ROI, I can relate.

    After 25 years of beating the street as a TV reporter and now as President & CEO of Real News Public Relations, I have learned what it really takes to get your great ideas in front of...

  • 03/03/2014 by Ms Megan Flynn

    For more than 60 years, there’s been one merit held in the highest esteem from industry pros from around the world. We call him the “Benny,” and Premier Print Award winners recognize it as a golden key to open new business doors.

    The 2014 Premier Print Awards competition is now open. With close to 3,000 entries in 2013, the competition is fierce, but the rewards are plenty. The 112 Best of Category winners, 279 Award of Recognition honorees, 855 Certificates Certificate of Merit recipients, and 4 Best of Show award winners are set to leverage their success and set themselves apart from competitors.

    But first things...

  • 02/25/2014 by Ms Megan Flynn

    Are you one of the hundreds of entrepreneurial startup companies that has developed an innovative technology this year? Now that you’ve invested resources into product development, a solid marketing strategy is critical if you want to earn an ROI.

    Printing Industries of America provides technical support to countless industry members, and we’ve seen that many of them share a big challenge—getting their technology in front of the right customers. Small startups may have fewer resources to devote to sales and marketing, while some larger companies are searching for new or additional avenues to get in front of their target audience.

    Although we can’t give you the magical marketing plan that is going to catapult your brand new technology to market success, we can provide some vital core...

  • 02/17/2014 by Ms Megan Flynn

    This article was submitted by T.J. Tedesco, founder and president of Grow Sales, Inc., and keynote speaker at the 2014 Print Leadership Summit.

    In 2012, would you have predicted that a book manufacturer would increase its sales 50% in 2013? Or that a postpress equipment manufacturer would grow sales more than 15%? 

    “Whoa there, T.J.," you might be thinking. "Are these significant companies?”

    Absolutely. Both have been around for decades, and both crossed into the eight-figured sales level last year. The book manufacturer client has reached heights that would’ve been unthinkable five years ago. The equipment manufacturer client may have been larger once, but that was nearly two decades ago.

    How did they achieve this growth? Better operations execution? Better marketing? Better selling? Together these activities might boost sales and profitability a smidge. But...

  • 02/12/2014 by Ms Megan Flynn

    Each year, you analyze your company’s key performance indicators (KPIs). You use the Ratios to compare your numbers against industry profit leaders—the top 25% in terms of profit as a percent of sales. Then you note discrepancies and come to educated conclusions, like “Our paper costs are out of line with industry averages we need to review our contracts with our vendors” or maybe “Our waste and spoilage figures are higher than average” or “Our sales per factory employee are too low to support our current staffing; we need to increase sales to current customers, develop new market opportunities, or reduce our staffing levels.”

    But what does it really take to be more profitable?

    Our members wanted to know, so our Center for Economics...