The following post was submitted by Color 2015 sponsor, GTI Graphic Technology, Inc.
What do a photographer, commercial printer, and sign printer have in common? They all have a need to accurately communicate color. When they carry out this objective consistently and accurately, they are providing a high level of value to their clients and increasing the efficiency of their business.
Reproducing color accurately is a complicated process, especially when different substrates, technologies, and production facilities are involved. To help ensure that accuracy is achieved, viewing comparisons across the supply chain should be made in viewing conditions that comply with the ISO 3664:2009 standard.
ISO 3664:2009 is the international color viewing standard for the graphic technology and photography industries. It is a set of specifications that enables lighting engineers and manufacturers to design, test, and certify their color viewing...