Life moves fast. Who has time for print? One new campaign is suggesting we all do—even if we aren’t aware of it.
Paper and packaging has been in competition with other media forms for quite some time now. Within our industry we know that printed paper and packaging products are viable and sustainable. But the real problem is convincing our customers of that.
It comes down to general perceptions. Kids, instead of coloring in a coloring book, would rather play video games on tablets. Sports fans would rather download a virtual game ticket. Vacationers would rather take their e-book to the beach.
But what if we could change these perceptions? What if we could show people that print and packaging products are actually a significant part of their daily lives?
Last week we posted about what effects the “Paper and Packaging—How Life UnfoldsTM” campaign may have on our industry...