Blog Posts - Miscellaneous

  • 10/12/2015

    The following post was submitted by Color 2015 sponor, GTI Graphic Technology, Inc.

    What do a photographer, commercial printer, and sign printer have in common? They all have a need to accurately communicate color. When they carry out this objective consistently and accurately, they are providing a high level of value to their clients and increasing the efficiency of their business.

    Reproducing color accurately is a complicated process, especially when different substrates, technologies, and production facilities are involved. To help ensure that accuracy is achieved, viewing comparisons across the supply chain should be made in viewing conditions that comply with the ISO 3664:2009 standard.

    ISO 3664:2009 is the international color viewing standard for the graphic technology and photography industries. It is a set of specifications that enables lighting engineers and manufacturers to design, test, and certify their color viewing...

  • 08/13/2015

    Life moves fast. Who has time for print? One new campaign is suggesting we all do—even if we aren’t aware of it.

    Paper and packaging has been in competition with other media forms for quite some time now. Within our industry we know that printed paper and packaging products are viable and sustainable. But the real problem is convincing our customers of that.

    It comes down to general perceptions. Kids, instead of coloring in a coloring book, would rather play video games on tablets. Sports fans would rather download a virtual game ticket. Vacationers would rather take their e-book to the beach.

    But what if we could change these perceptions? What if we could show people that print and packaging products are actually a significant part of their daily lives?

    Last week we posted about what effects the “Paper and Packaging—How Life UnfoldsTM” campaign may have on our industry...

  • 08/12/2015


    The postpress industry has seen plenty of transformation in recent years. Lucky for you that means plenty more opportunities for profit.

    But the problem isn’t knowing where you want your business to go, it’s how you’re going to get it there. Here are some of the tricks you can employ when you’re reaching for those higher profits.


    1. Go Lean
    Think about how you get ready each morning. Most of us have a system: 1) Coffee, 2) Get dressed, 3) Another coffee, and so on. Your system works. It gets you to your goal of being out the door on time (at least most days) and where you need to be.

    Now you probably didn’t spend the time analyzing your...

  • 03/27/2014

    We hear plenty of grim predictions about the future of print. But if you look at what the industry’s fresh talent is producing these days, the future is looking brighter and brighter.

    Recent studies say that students prefer print, but did you know many print and graphic arts students are producing outstanding, high-quality printed materials as well? Today’s students tell us a lot about where our industry is heading. That’s why it’s invigorating to see the amazingly creative craftsmanship they’re producing.

    Their contributions deserve to showcased! Take a look at some of these outstanding student-produced Premier Print Award winners.

    Examples of Student Entries in the Z-1 Category


  • 01/08/2013

    Printing Industries of America's Joe Marin has recently published a new white paper, free to all members, titled Your Website: Keep it or Start Over?. This white paper describes—from a printer’s perspective—how to make sure your website is properly optimized for search. Just a few of the topics covered include:

    -How to assess your own website: Update or start over?
    -What message should your website convey to get new business?
    -Key steps to successful SEO for your website
    …and so much more!

    To download the white paper, members simply need to login and then click here.

  • 12/12/2012

    In a world where your clients are bombarded by popular media myths like, “Print is dead,” you choose to fight back because, let’s face it, the facts don’t lie. Print is not only an effective part of the marketing mix; it is an environmentally responsible product and a profitable industry. To help spread this message, we created The Value of Print Flip-Book, a resource full of facts and statistics to counteract common present beliefs that are simply not true. (Learn more at

    So what if you could take all of the information in the Flip-Book, combine it with searchable industry data and an updated RSS feed of industry news, and make it available anytime and anywhere? Well, you will be excited to hear that we have just unveiled a new FREE tool—the Value of Print Mobile App.

    Apple users:...

  • 10/31/2012

    The accomplishments and innovations of the printing industry are immeasurable. Printing Industries of America’s year-long celebration of its landmark 125th anniversary has the industry reflecting on its history, staying up-to-date with current trends, and feeling excitement for its future. The milestone we are celebrating once again reminds the printing industry of all that it has to offer.

    Stay Up-to-Date with Current Industry Trends
    Not only is Printing Industries of America reflecting on the history of this exciting industry, but we are also looking to keep our members current in some of the top industry trends. The Center for Digital Printing Excellence at Printing Industries provides up-to-date information on digital printing business applications and technologies, cross-media marketing opportunities, emerging innovations, Web and eCommerce, and social media engagement.

    The Center for Technology and Research is at the forefront of...

  • 04/23/2012

    Printing is not just a business for many print professionals. It is a passion. People have made printing an integral part of their lives, and we want to highlight some of these individuals as part of our 125th Anniversary here at Printing Industries of America.

    Watch as Brad performs quality control ink testing.

    Few people are more passionate than Brad Evans, Senior Research Technician/Lab Coordinator at Printing Industries of America, who has spent three decades performing various testing to make better, higher-quality materials for print production. One of the ways his department serves the printing industry and our members is by analyzing issues such as ink tack for quality control.  He is truly devoted to his trade and to assisting printing companies. Here, he...

  • 01/11/2012

    I sat down to talk with Michael Makin, President & CEO of Printing Industries of America, to hear his take on association's 125th anniversary. We talked about how Printing Industries of America has adapted throughout the years and where it's heading. Michael also touches upon some of the highlights of the association, such as teaming up with the Graphic Arts Show Company and last year's CPSIA victory.  You can listen to that interview below. 


  • 01/05/2012

    Printing Industries of America, which formed in 1887, is pleased to announce that 2012 marks its 125th anniversary as an association. To help celebrate this milestone, a new logo and webpage have been created. The webpage will highlight not only the history of the organization but also the future of print and Printing Industries. Video and audio pieces featuring industry experts will be developed to capture their view of print’s past and its future. Celebrations will take place throughout the year, including one at Printing Industries of America’s booth at GRAPH EXPO 2012.

    "It's important to look at our history to not only see what we've accomplished, but to learn from our past," Michael Makin, CEO of Printing Industries of America, said, "This association has grown and evolved over the years to nurture printers as they've embraced change in the...