It’s here—that scenario you thought your business would not encounter. What do you do now? It is better to prepare for the worst than be left standing in the dust of the still-eminent Great Recession that is affecting so many in the printing industry. Our own Dr. Ronnie H. Davis, Vice President & Chief Economist, Printing Industries of America, provides today’s printers with useful resources and an action plan to assess and prepare for tough economic stretches.
Step I: Take stock of what is actually happening
Evaluate your business and the current print markets. Members can download 2012–2013: A Planning Guide to get an accurate report on economic trends.
Step II: Review likely economic scenarios...