By Dr. Ronnie H. Davis, Senior Vice President and Chief Economist, and Tai McNaughton, Economist, Printing Industries of America
Even companies with in-house printing capabilities rely heavily on commercial printers for their business printing needs. Why?
A recent survey of 400-plus marketing and business executives jointly conducted by Printing Industries of America and FedEx Office revealed the answer. The survey respondents were managing marketing activities at medium and large companies across different industrial sectors.
According to the survey respondents, there are several important reasons to use commercial printers—nine specific reasons listed in the survey were cited by over 7 out of 10 respondents. Product quality was given as the number one reason to rely on a commercial printer, followed by volume considerations, cost issues, color consistency, and color accuracy. A key takeaway is that customers recognize the array of advantages that...