Blog Posts - General

  • 03/25/2013

    The printing industry is constantly facing challenges regarding its place in messaging, its environmental impact, and its future. As recently as January of this year, Google launched a campaign to “Go Paperless in 2013,” and who can forget Toshiba’s ill-fated “National No Print Day,” announced in the summer of 2012? Both campaigns encouraged switching from paper to electronic communications as a means of protecting the environment. These are only two of the most recent cases. With industry giants making false claims about print, it became clear we needed to fight back.

    Printing Industries of America created the Value of Print campaign in March 2012 as a response to false claims about print’s negative impact on the environment and the loss of its effectiveness. This campaign has served as a resource for the industry to spread the...

  • 03/21/2013

    Below is a guest blog post from the team at Performance Plus Global Logistics, the newest addition to the National Buying Power Program at Printing Industries of America. For more information on how members can take advantage of the great savings as part of this program, visit www.printing.org/buyingpower

    The year has gotten off to a busy start with an array of new customers for our team thanks in part to our recent partnership with Printing Industries of America. Performance Plus Global Logistics is excited to have had the opportunity to team up with Printing Industries of America as part of the National Buying Power Program. This program officially kicked off in January, and we have already seen great success...

  • 03/21/2013

    Imagine you are at a conference rubbing elbows with hundreds of people who have ideas and answers to make your business more profitable?

    Hundreds of industry executives and suppliers will be at the 2013 Binding Industries Association (BIA) Conference. The event is slated to be one of the most successful BIA conferences to date (find out why in the video below). We have a lineup of expert speakers from around the industry to provide how-to advice on creating leaner, more efficient operations, analyzing your customer, and improving your leadership strategies.  

    With a surge of new and returning attendees, along with more than 50 of the industry’s top suppliers, this is the place to be this April 8–10. 

    We’d recommend you get familiar with some of these suppliers before you arrive and get an idea of the...

  • 03/20/2013

    In a Q&A with Julie Shaffer, Vice President, Digital Strategies, Printing Industries of America, we learn what to expect from the highly anticipated Integrated Print Forum 2013.

    Q. What sets the Integrated Print Forum 2013 apart from other conferences featuring the printing industry’s latest technologies?

    A. We’ve built the Integrated Print Forum to be different from other conferences, which often feature many breakout tracks and a wide swath of topics. For the Forum, we wanted all attendees to share the same experience so that they can better engage during networking times. That’s why we built a program with short back-to-back sessions, all (with the exception of a few hands-on labs) on the same stage....

  • 03/20/2013

    You have only to consider the smartphone in your pocket, the tablet device your kids are scrolling through, and the computer that sits ever at the ready on your desk to understand this fact: digital communication is here to stay. Can print remain an important part of the communication mix today? Of course! For example, did you know that one in ten magazine ads contained a mobile action code last year? Integrating print with digital is at the core of what we call “Integrated Print,” and it can represent significant business potential for print and marketing service providers.

    Sharing the insights of renowned brand and marketing leaders, social commerce experts, publishers, business entrepreneurs, and printers who are finding new successful business strategies is what the Integrated...

  • 03/13/2013

    This blog was adapted from an article by Manoj Ramachandran, Operations Manager, Label World, who has more than a decade of experience as a lean operations practitioner. He has gained his insight through experience in many different industries, including printing, aviation, and health care. He is also a certified Lean Six Sigma Black Belt and PMP. Mr. Ramachandran will present on Standard Work at the 2013 Continuous Improvement Conference, April 7–10, in Indianapolis, Indiana.

    Implementing a Lean manufacturing plan can be like composing a symphony: getting all of the intricate details working together harmoniously requires not only attention to minute detail, but also an overall vision of the project. However, you can lay an integral piece of a Lean foundation and put a Standard Work process in place. Standardizing your work methods will set...

  • 03/06/2013

    One of the biggest challenges we face in the print production environment is achieving accurate, consistent color. There are many factors that contribute to getting optimal color results, including proper digital file handling, calibration, profile creation, and more. Your solution? We have developed hands-on workshops that show you how to troubleshoot, manage, and print the best digital color. Our instructors are knowledgeable with years of field and training experience. Best of all, the techniques you learn here at our world-class training center can be applied back at your very own facility.

    Join us for a practical training workshop that covers the techniques you need to know to get the best color from your digital presses. Check out Optimizing Color from Your Digital Press, today!

    Take it from the expert:...

  • 03/04/2013

    The following is a guest post from Ken Macro, author of the February/March Book of the Month, The Future of Print Sales. Below, Ken recalls one company looked “outside of the box” to create a new product and grow their client base.

    I was contacted recently by a friend who works for a printing company that has expanded into the wide/grand-format market. As a result of product development, they were able to obtain a new client (a furniture manufacturer) by creating the “Good Award”—a small Grammy-like desktop award custom-printed for the company to distribute to employees who have gone above and beyond their assigned roles by helping out their colleagues.

    The awards were ganged up on a wide-format printer, mounted to...

  • 03/04/2013

    Does your team understand the value of what “good” customer relationships should look like? In the article, contributed by Leslie Groene, President, Groene Consulting, find out how “bad” customer service can hurt your company.

    It is interesting to look at the world around me through the eyes of a sales coach and consultant...always evaluating the service of a company's personnel or their sales person. I seem to see and ultimately measure my experiences by asking the following questions:

    • Do they treat all of their customers like that?
    • Why did they say that?
    • Do they have any clue what conclusion I come to when I hear that?

    I had a couple of interesting things happen while on a recent business trip...you decide how you would judge the companies...

    I boarded a one-hour flight at 9:30am out of the Los Angeles area and requested coffee. The flight attendant told me that there was no longer coffee on short...

  • 03/01/2013

    The following is a guest blog post from Joe Marin, Sr. Instructor/Manager Training Programs, Printing Industries of America, encouraging graphic arts professionals and industry newcomers to attend Orientation to the Graphic Arts, April 15–18, 2013.

    The printing industry is complex and constantly changing. I’ve found that one of the biggest problems for those who are new to the industry—and even those who worked in the business for a while—is understanding terminology and workflow.

    Administrative, sales, and even production employees are often focused on their specific task without completely understanding how what they do impacts the job being produced. Add this to all of the industry terminology and jargon and the printing industry can quickly become a confusing place to work!

    The Orientation to the Graphic Arts workshop addresses all of these issues and so much more. During this class you won’t just see workflow, you’ll be immersed...

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