Blog Posts - General

  • 05/13/2014

     

    Have you ever received a marketing message so on target it was almost like they were speaking directly to you? In an age where targeted marketing has become the norm, customers expect companies to understand what they need and help them move forward. If yours is one of the many businesses struggling to grow sales as a commodity printer, John Leininger has a piece of advice on how to get your foot in the door—51 pieces to be exact.

    A Professor of Graphic Communications at Clemson University for 28 years, John regularly presents at industry events around the country. After talking to many print and graphic arts professionals and getting to know more about their sales strategies, he was surprised by what he found. A number of these business leaders had little understanding about the important dynamics of their vertical markets.

    What did he...

  • 05/12/2014

    This blog was adapted from “Position Web Design Service in Your Print Shop” by Brent Weaver, CEO, uGurus. You can read the full article in the April, 2014 issues of Printing Industries of America: The Magazine. Brent is a featured speaker at the 2014 Print Leadership Summit, June 2–3, in Dallas.

    Did you know that between 2008 and 2013, global print revenue shrunk by 5.2%?   The rapid growth of digital is giving printers many more options. If contracting print margins are hurting your profits, it’s time to take action.

    If you’ve considered diversifying your business by adding digital services to your existing portfolio, you could be on the track to recurring revenue and...

  • 05/07/2014

    When you boil it down, a financial ratio is a simple mathematical formula that compares two or more sets of numbers. However, as our market still struggles to find solid ground post-Recession, this formula is critical to maintain control of your firm’s operations.

    Financial benchmarking is the number-one way to take the reins and control operational costs.

    Few people understand financial ratios—and how printers can apply them—better than Stuart Margolis, CPA, MT, of Margolis Partners, LLC. If you’ve participated in the Ratios, you probably recognize his name. He’s a long-time partner of Printing Industries of America who helps industry members increase profits with Ratios financial benchmarking.

    Why is financial benchmarking so vital to success? If you’re a business owner or...

  • 04/17/2014

     

    No one ever said change was easy. But that’s never stopped you in the past, has it? Those of us in the printing industry have always had to learn new technologies, incorporate new equipment, and provide new services to our clients. Change and learning are part of our DNA!

    Another industry experiencing major change is education, where there is a significant growth trend in online learning. You may have heard about more and more college students taking virtual classes, while some are even earning their degrees entirely online—amazing! This trend is also very evident in employee education.

    Today, eLearning is a $56.2 billion business and is expected to grow to over $100 billion by 2015. In fact 40% of Fortune 500 companies are turning away from traditional...

  • 04/15/2014

    This blog has been adapted from an article by Steve Deitz, President/Creative Director, 900lbs of Creative, and keynote speaker at the 2014 Print Leadership Summit, June 2–3,Dallas, TX.

    Remember when companies first began talking about applying augmented reality to printed materials? What seemed like science fiction is becoming, well, reality, and providing some uniquely creative, engaging marketing pieces for companies.

    If you’re not familiar, augmented reality adds new layers to the traditional print campaign. Using their mobile device, a reader scans a flat, 2D marker. The result is 3D virtual content that appears, simultaneously, layered on top of the 2D marker and the physical world. It also adds an...

  • 04/14/2014

    This blog is adapted from the article “The Future of the Print Industry” by Joseph Puopolo, CEO, Printchomp, and featured speaker at the 2014 Print Leadership Summit, June 2–3, Dallas, TX.

    What’s one word to sum up the future of print? Adaptation.

    Yes, what seems to be the law of nature also holds true for the print industry, along with many others. Those who adapt and effectively use new technologies will survive, while those who don’t … well, let’s say that it pays to listen to experts. But deciding which technology to invest in can be a major challenge for many print companies. 

    Here, one expert, Joseph Puopolo, CEO and Founder of Printchomp, a 15-year leader in the tech industry, offers insights into trending technologies and how printers can use them to their advantage.

    When Puopolo set out to find the most effective solutions for both printers and customers, he came to a realization. He noticed that, among the thousands of printers he...

  • 04/04/2014

    Today, many companies employ more diverse workforces. Do you have the up-to-date Form I-9 to prove that every employee in your firm is identified and verified to work in the U.S.?

    If not, your company could face serious fines. HR professionals and business owners may know that U.S. Immigration and Customs Enforcement (ICE) has recently stepped up employer audits, and two printing firms have already been targeted this year. Luckily, the firms received advance notice from ICE about the audit and contacted Printing Industries’ Human Relations Department for help.   

    Every day many companies are receiving an audit notification, or Notice of Inspection (NOI), from the ICE. When you receive this notice, you have only three days to produce the Forms I-9.

    If you are unsure if your firm is prepared for ICE, read on!

    Avoiding...

  • 03/27/2014

    We hear plenty of grim predictions about the future of print. But if you look at what the industry’s fresh talent is producing these days, the future is looking brighter and brighter.

    Recent studies say that students prefer print, but did you know many print and graphic arts students are producing outstanding, high-quality printed materials as well? Today’s students tell us a lot about where our industry is heading. That’s why it’s invigorating to see the amazingly creative craftsmanship they’re producing.

    Their contributions deserve to showcased! Take a look at some of these outstanding student-produced Premier Print Award winners.

    Examples of Student Entries in the Z-1 Category

    ...

  • 03/24/2014

    This article is adapted from the article “Differentiation Is Back!” by Paul V. Reilly, Partner, New Direction Partners, published in the 2014 FORECAST Part 1: Trends and Tactics. Reilly is a featured presenter at the 2014 Print Leadership Summit, June 2–3.

    Technology can be like a double-edged sword. We use technology to increase print quality and differentiate our company. Then, as competitors eventually acquire these same technologies, differentiation decreases, and we’re left right back where we began. You could say that technology is so good, it’s bad!

    So the question is: How can printers today distinguish their company when they’re using the same technology that is available and comparable to their competitors’?  The solution is customization.

    You may have heard of ...

  • 03/18/2014

    This blog post was contributed by ASI. For more information on the ASI Buying Power Program or any of the Buying Power Programs at Printing Industries of America, visit www.printing.org/buyingpower.

    Promotional Products: An Affair to Remember

    Promotional products are globally recognized as a powerful part of brand reinforcement, and advertisers can’t get enough.

    A Love Story: The Advertiser & the Promotional Product

    Did you know that 86% of those who own promotional products remember the advertiser? On average, people in the U...