Blog Posts - General

  • 04/09/2015

    In the beginning, there were printers. Then as technologies and economies transformed, we emerged into a digital world as … printers. The point is that no matter how you describe your business today—a marketing service provider, packaging solutions firm, display graphics enterprise, etc.—we are all still printers, but how we got here brings us to sharing this transformation story…

    The 2015 Print Leadership Summit is the event for printers, by printers. In this blog series we will explore transformation stories of some of our most notable speakers, so you can discover fresh ways to reinvigorate your business.

    If you’ve ever wondered what it would be like to leave the strain of daily...

  • 04/01/2015

    There are some amazing companies that have won Bennys at the Premier Print Awards! This post is part of a blog series profiling 2014 Premier Print Award Benny winners from small print shops to large corporations as well as universities. Check out how a company in your demographic used their 2014 Benny win to leverage more business.

    As a small, full-service print company in central Wisconsin, Fey Printing has become well known not only for their impeccable printed works but for their creative marketing expertise as well. In the 2014 Premier Print Award competition, they took home two Bennys, one for “Neenah Paper Menu Promo” in the Booklets (4 or more colors, printers with 51–100 employees) category and another for “D/City Newsletter” in the Newsletters (4 or more colors) category...

  • 03/31/2015

    This post was contributed by Ricardo Roman, VP of Strategic Alliances and Caliper Sports, Caliper. For more information about the National Buying Power Program with Caliper, visit www.printing.org/caliper.

    Managers and leaders share many similar qualities, but the performance of a manager carries far fewer risks than the performance of a leader. In addition, there seems to be a difference in the underlying motivational characteristics of these two groups.

    In a recent Caliper study, more than 300 presidents and chief executive officers told us what they considered to be the most important—and the most difficult aspects—of being a leader. Among the choices we asked them to rank were:

    • Creating the right vision
    • Getting people to embrace that vision
    • Maintaining momentum (motivating, influencing, and persuading others)
    • ...
  • 03/25/2015

    There are some amazing companies that have won Bennys at the Premier Print Awards! This post is part of a blog series profiling 2014 Premier Print Award Benny winners from small print shops to large corporations as well as universities. Check out how a company in your demographic used their 2014 Benny win to leverage more business.

    Something catches your eye. The striking color, beauty, and elegance—images flawlessly flowing together throughout each calendar, poster, book, and other printed pieces. The work produced by the illustrious Australian company Body of Work is a culmination of sharp talent in print, design, and photography. But the the team at Body of Work has gained exciting market success thanks to Bob Armstrong.

    No stranger to awards, Armstrong ascended the stage at the 2014 Premier Print Awards Gala last September to accept 17 total Bennys as well as the Best of Show first-place...

  • 03/06/2015

    This post was contributed by Brian Regan, president, Semper International. Brian will present at the 2015 Print Leadership Summit, May 18–19, in Minneapolis, MN. Read his full article, “Introducing Techcreative: The Next Key Role in Hiring,” from the October 2014 issue of Printing Industries of America: The Magazine

    Have most of your recent hires been in the IT, marketing, or technology teams? As a job seeker, do you notice more companies requiring cutting-edge technical skills like CAD or Graphic Design, SEO or Social Media, or Variable Data or Web-to-Print? Today our industry is undergoing a fundamental shift in our internal rosters from production to technology centered.

    Brian Regan and his team at Semper International have coined this new role the “Techcreative.”...

  • 02/24/2015

    The following post is contributed by Jim Workman, Assistant Vice President, Center for Technology and Research, Printing Industries of America.

    Lean is more than a business philosophy, it’s a way of life. It’s also simpler to implement than the consultants would have you believe. And respecting your employees by recognizing and developing their talents must be a central focus. Those are three principle messages from Paul Akers’ 2 Second Lean book. Akers credits Lean with propelling his woodworking supply business from a garage startup in 1997 to a multimillion dollar enterprise with distribution in 40 countries. In April 2015 Akers will be the opening speaker at the Continuous Improvement Conference in Minneapolis.

    Akers is a master carpenter, pilot, musician, and Eagle Scout, and was already oozing with confidence when he started FastCap, named after his initial invention, a self-adhesive...

  • 02/24/2015

    You know who you are. You live for clean lines, square corners, exactness, and all the finer details of postpress work. Some people may call you a perfectionist. But why do you settle for only the highest quality product? Because you know that’s what sets you apart from competitors.

    Distinguishing your company can be difficult in our industry because, well, face it: marketing isn’t cheap! That’s why for years postpress companies have entered the BIA Product of Excellence Awards for their chance to be recognized as the “best of the best” in graphic finishing and loose-leaf products. Award winners illustrate that postpress work can be a true art form, displaying flawless craftsmanship, and catching the attention of the award judges—as well as the industry.

    Over the years Product of Excellence Award winners have displayed more high-impact pieces mixing new and traditional techniques giving products their own modern twist....

  • 02/18/2015

    The following blog post was contributed by Kristina Iorio, Copywriting Manager, Printing Industries of America. This is the first in an upcoming series of posts focused on small business marketing tips. 

    You have heard “Content is King,” but what does that really mean? With an endless amount of information available online, your customers are more informed than ever. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” It’s delivering valuable content to your customers, including white papers, blogs, video, podcasts, digital publishing, etc.

    But for small businesses however, providing a steady stream of quality...

  • 01/28/2015

    If you read our last post that gave a sneak peek at Think Patented, host of the of the 2015 Automation Solutions Network Meeting, February 25–26, in Miamisburg, Ohio, you’ll probably want to know that there’s an additional second tour as part of this ASN Meeting.

    Kodak Inkjet Printing Solutions, a sizeable component of Kodak’s worldwide operations, is headquartered in Dayton and will host this Special Evening Event. It’s an opportunity to network and discover how and why inkjet printing is transforming the industry.

    After a dinner reception, your tour guides will lead you through their impressive facility where you’ll take part in print demonstrations while discussing the technologies with your peers. You’ll not only witness Kodak’s inkjet presses and imprinting systems in action, but learn about the science and unique...

  • 01/22/2015

    Time. No matter what, it seems like there’s never enough, right? One way to save time is to make your workplace more visual, infusing it with information that answers the critical and recurrent questions of people working there. With a glance people can get the information they need without having to waste time searching for it.

    Visual Management systems “enable anyone to immediately assess the current status of an operation or process at a glance, regardless of their knowledge of the process. Visual displays relate information and data to employees in an area through the use of charts, graphs, and process documentation.” (Continuous Improvement Glossary) ...