The printing industry is constantly facing challenges regarding its place in messaging, its environmental impact, and its future. As recently as January of this year, Google launched a campaign to “Go Paperless in 2013,” and who can forget Toshiba’s ill-fated “National No Print Day,” announced in the summer of 2012? Both campaigns encouraged switching from paper to electronic communications as a means of protecting the environment. These are only two of the most recent cases. With industry giants making false claims about print, it became clear we needed to fight back.
Printing Industries of America created the Value of Print campaign in March 2012 as a response to false claims about print’s negative impact on the environment and the loss of its effectiveness. This campaign has served as a resource for the industry to spread the...


A. We’ve built the Integrated Print Forum to be different from other conferences, which often feature many breakout tracks and a wide swath of topics. For the Forum, we wanted all attendees to share the same experience so that they can better engage during networking times. That’s why we built a program with short back-to-back sessions, all (with the exception of a few hands-on labs) on the same stage....
