Jim Workman, Vice President, Center for Technology and Research, Printing Industries of America
Technological capability is a critical competitive advantage for commercial printers. It is one reason that even companies with in-house printing capabilities rely heavily on commercial printers for their business printing needs.
The issue came to the forefront again during a recent survey of 400-plus marketing and business executives at medium and large companies across different industrial sectors. Printing Industries of America and FedEx Office jointly conducted the survey, which delved into the executives’ use of and attitudes toward business printing.
Among the many topics explored in the survey, respondents indicated if they would like more services in seven specific areas. Technology-related services were three of the top four print-related requests by business and marketing executives. The top four included the ability to print from the Cloud...