Blog Posts - Publications

  • 03/05/2014

    The following blog post was contributed by Thaddeus B. Kubis, author of Guide to Integrated Marketing and Media Convergence: The Print Provider's Guide to Use, Sell, and Profit from Integrated marketing and Emerging Technologies, the Printing Industries Press February/March Book of the Month.

    What is “integrated marketing communications,” and how can I profit from this process?

    Integrated marketing communications (IMC) is the multi-vitamin of marketing, a tool that allows marketers to provide messages per planned dosages of when, where, how, and why to a targeted demographic or vertical.

    An advantage of IMC is that a PSP/CSP [print services provider/communications service provider] can interact and offer...

  • 09/23/2013

    The following is a guest blog from Daniel G. Wilson. In addition to being author of The New PrintScape: A Crash Course in Graphic Communications, he is a professor in the Department of Technology and coordinator of the Graphic Communications degree program at Illinois State University. 

    There is a growing trend toward an environment of accountability in higher education today. 

    Current U.S. Secretary of Education Arnie Duncan is proposing that federal dollars be linked to college program “quality.” Early in 2006, U.S. Secretary of Education Margaret Spellings issued “A Test of Leadership: Charting the Future of U.S. Higher Education.” A major conclusion of the report is that there is a lack of accountability and transparency in colleges and universities. As a result, there is a major movement toward systems of continuous improvement, and a...

  • 08/02/2012

    The following is contributed by Ryan T. Sauers, President and Owner of Sauers Consulting Strategies

    The entire sales process is often looked down on by many due to pushy, gimmicky, and unethical salespersons who create a bad name for the overall and traditional sales profession. Most salespersons I know, however, have a great passion for their endeavor and try to perform it as honestly and ethically as possible. You see, ethical sales = great communications. Our communications must provide the 5 Cs of effective communications: Clarity, Consistency, Content, Connection and Creativity. If our communications are not clear, lack content, are inconsistent, do not provide connections, and lack creativity, we are not getting the job done.

    Sales is all about two-way communications—with an “s” —and a two-way dialogue, not one-way communication (singular) and a monologue. Success in sales/communications is not about how much you talk, but about how much you listen. It’...

  • 04/03/2012

    Once again, Printing Industries of America is featuring another great title from Printing Industries Press as our Book of the Month for April/May 2012. Direct Mail Pal 2012: A Direct Mail Production Handbook covers all of the changes in postal rules, rates, options, and practices in order to help you navigate through a changing environment and effectively plan and operate while maximizing your profitability.

    If you are a direct mail production professional or printer expanding into direct mail, novice or experienced, this handbook is for you. Direct mail personalization, according to recent data, rose 46 percent from 2010 to 2011. With the proper knowledge and planning this book provides,  you can take advantage of this growing trend.

    This publication is highly recommended by our staff here at Printing Industries of America for its current information and comprehensive scope. Amy Woodall,...

  • 11/09/2011

    The latest featured book of the month, Setup Reduction for Printers: A Practical Guide for Reducing Makeready Time in Print Manufacturing, is geared towards helping you ready to learn how to increase value to your customers. This title provides you with a method to help you do just that by reducing setup times. Malcolm Keif and Kevin Cooper outline a ten-step process that can reduce setup times by 50% or more by focusing on reducing internal makeready tasks and moving those to external tasks.

     

    Get a Discount When Ordering a “Lean Bundle”

    Authors Malcolm G. Keif and Kevin Cooper were also the authors of the best-selling titles Lean Printing: Pathway to...