I love to watch for the new entries in the Merriam-Webster Collegiate Dictionary.  It usually reminds me of my cultural awareness (or lack of awareness).  Of the nine new words added, only one was unfamiliar—parkour which “is the sport of traversing environmental obstacles by running, climbing or leaping rapidly and efficiently.” (My kids were doing that decades ago but I thought it was just playing outside.)  Now I know! The other words were: boomerang child, bromance, crowdsourcing, fist bump, helicopter parent  robocall and tweet.  See the full article http://prnt.in/ZSK

Recently, I participated in a discussion about the ROI of social media. Print industry audiences are always looking for examples.  One printer recently told me that he gained two to three new contacts that resulted in sales by using LinkedIn.  Calculating the ROI and linking it back to new revenue is a challenge. Most evidence in our industry to date is anecdotal so far. You cannot measure what you do not track.  The first item to start tracking is your time on social media.  Can you translate your time in hours per day or week?  So if someone gets two or ten new customers, what were the other expenses associated with the total customer acquisition?  Also what is the value of the spend for the first job and potential for other jobs.  Obviously there are many questions to answer the cost of a social media campaign. 

 The link http://prnt.in/Zwc discusses the ROI such as staff costs, advertising,...