Blog Posts - What's New

  • 01/31/2012

    Guy Kawasaki is a well-known authority in the tech world and author of numerous columns, articles and especially http://alltop.com .  So picking up Enchantment was a no brainer for me.  The book impressed me with its common sense suggestions as well as good tips & tricks for email and Facebook marketing. The cover design contest also was appealing and I may try to duplicate the process.  The entire concept of “enchantment” is described as a process and not an event.  Reading the book is an event; following the suggestions will be a process to try!  Let me know if you have a good book to recommend.  Here is my complete review.  http://prnt.in/ZYL

     

  • 08/04/2011

    This is a serious decision … sort of.  My usual check on the Social Media Field Guide RRS feed or my Inbox (not sure which … it may have been both) led me to discover free content from Hubspot and David Meerman Scott who is now the marketer in residence for Hubspot. First, I find Hubspot a terrific example of content development & distribution marketing and I have enjoyed all the Meerman Scott ebooks/books. So to discover the two are working together, I knew I was on to something good to review; and, better yet, learn more on marketing.

    Then I received a Tweet about the Old Spice Guy vs Fabio ad campaign. Now, I was in a quandary … which should I check out first? (Full disclosure: I find Mustafa definitely cool but feel guilty checking out his videos on the job!) The Old Spice Guy ad campaign example has been used in Julie Shaffer’s and my book, Social Media Field Guide, so I am compelled to do an update on anything happening with Mustafa (p. 20 in...

  • 07/12/2011

    Check out the latest books reviewed by Mary Garnett.  The books selected were Problogger: The Secrets to Blogging Your Way to a Six-Figure Income and The Thank You Economy.

    Problogger:  If you have started a blog, you already know the challenges associated with creating content, gaining traffic to the blog and earning money for your efforts.  The magic three are difficult if not impossible.  To earn a six-figure income for blogging adds an amazing feat to the list.  Yet the authors Darren Rowse and Chris Garrett are doing that and more.  If you have any level of interest in blogging, or even just writing solid, attention-getting content, this book is for you.  Click here for Problogger. http://prnt.in/Z5U  

    Thank You Economy.  If you are a fan or have heard of the author, Gary Vaynerchuck, you will enjoy this...

  • 04/08/2011

    It is very common to see the shorten service site such as bit.ly. It turns out that the “ly” is Libya's Internet domain which uses the English language's adverbial suffix: ly.  English language Internet users like the ly…sort of catchy. The article states that 43% of the “ly” domain is owned by English speaking countries such the US, UK, and Canada.

     Today in the Wall Street Journal http://prnt.in/ZJm the entire possibly embarrassing connection is outlined.  From the US Air Force, to House leaders to ordinary people, many Internet sites have used the “ly” domain.  According to the article, bit.ly paid $75 for the domain name.  According to the Treasury Department (another bit.ly user), a spokesperson says that Americans could not rent .ly domains from entities controlled by Gadhafi regime.  Does it matter?  You can be the judge.

     What shortening service do you use?  At  Printing...

  • 04/07/2011

    Along with following the latest trends in digital printing, we at the Digital Printing Council also keep our eyes on innovative developments in social media and marketing technologies.  When we heard about an upcoming event at the New York Public Library (NYPL) called "Find the Future: The Game" we were so intrigued that we knew we had to share it.

    "Find the Future: The Game," a combination interactive online game/real-world scavenger hunt, will coincide with NYPL’s Centennial Festival weekend, which takes place from May 20 to May 22 and honors the 100th birthday of the Library’s landmark Stephen A. Schwarzman Building. The custom designed, alternate reality game will have players collaborating and solving clues with the aid of laptops and smartphones. Their goal? Locate 100 significant artifacts from NYPL’s collection—and write about them.

    Before it opens to the public, a group of 500 players will have the chance to experience the game in a unique “...

  • 04/07/2011

    There are so many free resources on the internet that it is difficult to choose what is worth your time.  Watch Lon Safko, author of Social Media Bible.  What I liked most were his examples of how social media has paid off.  Real "dollars and cents" examples as well as fun examples. The Subway vs Quizno clip is excellent but actually dated 2007. http://prnt.in/ZJY  What was news to me was the issue related to reputation management for Subway and the fact that Subway actually increased sales when Subway declined legal action. It is a bit long, but I listened and watched with one computer while I worked on another project on my other computer. ( yes, mulltitasking. ) Here is the link:  http://prnt.in/ZJf  for Lon Safko's video.  Please send me any "worth my time " info!

    PS  Also more "blend it"...

  • 04/07/2011

    With the struggle of bricks and mortar book stores and the reported eclipsing of the sale of ebooks by some sources, printers of all products shouldl be keeping abreast of the news. Some in the book industry predict the transmforamtion will happen faster than expected when compared to the music and movie industry.  http://prnt.in/ZJx   24 Months?  12 months?

    In my observations while traveling, I still see more hard copy books than digital readers, but the volume of ereaders is definitely increasing. With the demographics of internet users constantly increasing, the cost of Kindle, iPad and other devices decreasing no one doubts the direction.  Probably the "when" is the question. 

    What are printers doing about this direction is of bigger concern.  What new revenue streams are being developed?  How are printers serving their customers who choose  to publish digitally? ...

  • 04/06/2011

    Along with following the latest trends in digital printing, we at the Digital Printing Council also keep our eyes on innovative developments in social media and marketing technologies.  When we heard about an upcoming event at the New York Public Library (NYPL) called Find the Future: The Game we were so intrigued that we knew we had to share it.

    Find the Future is a combination interactive online game/real-world scavenger hunt that will coincide with NYPL’s Centennial Festival weekend, which begins on May 20. The custom designed game will have players collaborating and solving clues with the aid of laptops and smartphones. The goal is to locate 100 significant artifacts from NYPL’s collection—and to write about them.

    Before the game opens to the public, a group of 500 players will have the chance to participate in a “Write All Night” lock–in event. These selected players will be assembled...

  • 04/05/2011

    This month Julie Shaffer presented a program at the Vision 3 Summit  (see www.vision3summit.org) on social media entitled, Social "Security"--Cementing Client Relationships with Social Media.  This was attended by a large group which had many questions.  Also, Julie Shaffer and I presented three webinars on social media topics.  The three topics were Using LinkedIn as a Sales Prospecting Tool; Monitoring Your Online Reputation Using Social Media Tools, and Putting Your Business on the Map with Geo-Social Tools.  It was fun to deliver and the follow up questions were really good. Also we have several microlessons on the topics that people can use for written background.  See www.printing.org/microlessons

    Have you participated in social media learning events?  What were they?  What were your thoughts on needed programs?  Let us...

  • 03/04/2011

    In SMFG we talked about the Old Spice Guy. Julie Shaffer has used the Old Spice Guy example in most of her Social Media sessions for our industry.  Old Spice has actually increased sales as a result of the ad which is amazing, I believe.  According to Mashable, sales of Old Spice body wash increased 107% in one month (from Nielson) as a result of the YouTube campaign.   Now that's a social media marketing success! But just as I was thinking of this stat, another site (MSNBC,July 20, 2010 www.msnbc.msn.com) contradicted the stat by saying sales did not increase but actually decreased for the specific product.   I will go with the success story.  Also,   YouTube has a great "behind" the scene on the making of the latest ad.  Check it out:  http://prnt.in/Zoq   I found the behind the scene YouTube more interesting than...