Blog Posts - Member Resources

Member Resources
  • 02/24/2015

    You know who you are. You live for clean lines, square corners, exactness, and all the finer details of postpress work. Some people may call you a perfectionist. But why do you settle for only the highest quality product? Because you know that’s what sets you apart from competitors.

    Distinguishing your company can be difficult in our industry because, well, face it: marketing isn’t cheap! That’s why for years postpress companies have entered the BIA Product of Excellence Awards for their chance to be recognized as the “best of the best” in graphic finishing and loose-leaf products. Award winners illustrate that postpress work can be a true art form, displaying flawless craftsmanship, and catching the attention of the award judges—as well as the industry.

    Over the years Product of Excellence Award winners have displayed more high-impact pieces mixing new and traditional techniques giving products their own modern twist....

  • 02/18/2015

    The following blog post was contributed by Kristina Iorio, Copywriting Manager, Printing Industries of America. This is the first in an upcoming series of posts focused on small business marketing tips. 

    You have heard “Content is King,” but what does that really mean? With an endless amount of information available online, your customers are more informed than ever. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” It’s delivering valuable content to your customers, including white papers, blogs, video, podcasts, digital publishing, etc.

    But for small businesses however, providing a steady stream of quality...

  • 11/18/2014

    The following post was contributed by Rick Ciordia, Territory Sales Manager at Standard Finishing Systems and member of the BIA Board of Directors.

    Traditional diecutting in the bindery has been around for many years. There are many types of diecutting. In this case we are discussing diecutting for the commercial print and light packaging industry. Rotary diecutting is one of those processes that has always given a printed piece a look and vision of class, elegance, function, and, most importantly, higher profit margins for the manufacturer. Diecutting had traditionally been an area of high investment, complex die creation, highly trained operators, and long runs.

    Today diecutting is getting a makeover. With the advent of digital print devices, shorter runs, fewer skilled operators, tighter margins, and turn-...

  • 06/27/2014

    Through this series of blogs, the campaign leaders of Value of Print, Choose Print, and Print Grows Trees are revealing the effects these campaigns are having on the industry and how they’re fighting to help educate print buyers.

    In Part One Lisa Rawa, Vice President of Marketing for Printing Industries of America, gave insights into the successful Value of Print campaign, including reactions from industry members. Here in Part Two, we travel to Printing Industries of America’s southern California affiliate, Printing Industries Association, Inc. of Southern California (PIASC), and their solid campaign to educate consumers about print.

    When we look at today’s marketing, we see that it’s heavily focused on “engaging”...

  • 06/26/2014

    What do you want to gain at GRAPH EXPO 14?

    If it’s strategies you can apply to your business, consider attending one or more GRAPH EXPO seminars presented by several Printing Industries of America experts while you’re there!

    To get the most out of your experience at the biggest trade show in our industry, come pencils in hand and ready with your most vital questions—What are the smartest new technologies to invest in, and how can we apply them to our business? How can we survive in a changing market? What best practices can we use to produce the optimum output for our customers?

    For eager professionals like you, there are plenty of opportunities to learn at GRAPH EXPO 14. Unfortunately, there’s just not enough time to experience it all.

    To help you decide which seminars are right for you, take...

  • 06/09/2014

    Today there is a great need for education on the effectiveness and sustainability of print. There are many common misconceptions to counteract, but it takes more than one voice to spread the message.

    Together Printing Industries of America and our Affiliates have developed distinct, dedicated pro-print campaigns, Value of Print, Choose Print, and Print Grows Trees. They share one core mission—to educate and increase awareness of print’s vitality using the latest facts and statistics from the most reliable sources. Industry members look to these resources for collated information and tools to promote the vitality of print.

    In this three-part blog series, we will look at each of these campaigns. You will hear...

  • 05/29/2014

    Stop trying to retain your employees!

    That’s right. It’s no longer enough to retain your top employees. Today firms need to focus on creating engaged, satisfied employees. They are more productive and stay with the same company longer than a disengaged employee.

    As of April 2013, the printing industry employed around 443,000 people—up by 1,000 workers, according to the Bureau of Labor Statistics. That’s right, the industry is growing. Companies typically invest a lot of money in new employees, so it’s important that they stick around for a while.

    According to a recent study, one of the main factors in job satisfaction is beneficial employee training. According to the National Research Business Institute, 23% of employees leave their current job due to lack of development...

  • 04/17/2014

     

    No one ever said change was easy. But that’s never stopped you in the past, has it? Those of us in the printing industry have always had to learn new technologies, incorporate new equipment, and provide new services to our clients. Change and learning are part of our DNA!

    Another industry experiencing major change is education, where there is a significant growth trend in online learning. You may have heard about more and more college students taking virtual classes, while some are even earning their degrees entirely online—amazing! This trend is also very evident in employee education.

    Today, eLearning is a $56.2 billion business and is expected to grow to over $100 billion by 2015. In fact 40% of Fortune 500 companies are turning away from traditional...

  • 03/18/2014

    This blog post was contributed by ASI. For more information on the ASI Buying Power Program or any of the Buying Power Programs at Printing Industries of America, visit www.printing.org/buyingpower.

    Promotional Products: An Affair to Remember

    Promotional products are globally recognized as a powerful part of brand reinforcement, and advertisers can’t get enough.

    A Love Story: The Advertiser & the Promotional Product

    Did you know that 86% of those who own promotional products remember the advertiser? On average, people in the U...

  • 03/11/2014

    The PPLUS Global Logistics Team is excited to be a part of the Printing Industries of America Buying Power Program. We have seen great success in the first year of the program and enjoyed the opportunity to attend PRINT 13 last fall to meet current customers and gain many new contacts.

    In the new year, we have added many new carriers to our database. We are adding new carriers on a daily basis at all locations across the country with enhanced service, added coverage, and aggressively reduced rates. To strengthen the relationship with Printing Industries of America and its affiliates, the PPLUS Team has negotiated for no rate increase this year, which is extremely beneficial to you as members and frequent shippers.       

     At the end of last year, our...