Blog Posts - Member Resources

Member Resources
  • 07/29/2015

    Letters to loved ones overseas, a box of your favorite treats, tickets to the big game—what do these all have in common?

    They’re a few of the paper and packaging products that bring tangible, memorable substance to our lives. And they’re the subject of a new national public awareness campaign supporting the value of print, Paper and Packaging—How Life UnfoldsTM.

    Released July 8 by the Paper and Packaging Board (P+PB), the campaign follows the model of other popular industry check-offs like “Got Milk?,” “Pork. The Other White Meat,” and “Beef. It’s What’s for Dinner,” which are produced through government-sanctioned fees collected from the respective industries. Print, commercial...

  • 05/18/2015

    This post was contributed by Leslie Groene, Groene Consulting, and instructor of several new online Sales Courses available in Printing Industries of America’s Integrated Learning Center.

    It’s no secret that the role of a salesperson has changed. The Internet provides your customers with an infinite number of options making it impossible to compete on price alone. Customers are 57% through their buying process before they seek engagement with suppliers. Your customers expect more; to seal the deal, they want top-notch customer service and value-added benefits. 

    Shift 1: Salesperson to Consultant

    You want your sales team to grow your existing customer base, acquire new ones, and/or...

  • 04/01/2015

    There are some amazing companies that have won Bennys at the Premier Print Awards! This post is part of a blog series profiling 2014 Premier Print Award Benny winners from small print shops to large corporations as well as universities. Check out how a company in your demographic used their 2014 Benny win to leverage more business.

    As a small, full-service print company in central Wisconsin, Fey Printing has become well known not only for their impeccable printed works but for their creative marketing expertise as well. In the 2014 Premier Print Award competition, they took home two Bennys, one for “Neenah Paper Menu Promo” in the Booklets (4 or more colors, printers with 51–100 employees) category and another for “D/City Newsletter” in the Newsletters (4 or more colors) category...

  • 03/25/2015

    There are some amazing companies that have won Bennys at the Premier Print Awards! This post is part of a blog series profiling 2014 Premier Print Award Benny winners from small print shops to large corporations as well as universities. Check out how a company in your demographic used their 2014 Benny win to leverage more business.

    Something catches your eye. The striking color, beauty, and elegance—images flawlessly flowing together throughout each calendar, poster, book, and other printed pieces. The work produced by the illustrious Australian company Body of Work is a culmination of sharp talent in print, design, and photography. But the the team at Body of Work has gained exciting market success thanks to Bob Armstrong.

    No stranger to awards, Armstrong ascended the stage at the 2014 Premier Print Awards Gala last September to accept 17 total Bennys as well as the Best of Show first-place...

  • 02/24/2015

    You know who you are. You live for clean lines, square corners, exactness, and all the finer details of postpress work. Some people may call you a perfectionist. But why do you settle for only the highest quality product? Because you know that’s what sets you apart from competitors.

    Distinguishing your company can be difficult in our industry because, well, face it: marketing isn’t cheap! That’s why for years postpress companies have entered the BIA Product of Excellence Awards for their chance to be recognized as the “best of the best” in graphic finishing and loose-leaf products. Award winners illustrate that postpress work can be a true art form, displaying flawless craftsmanship, and catching the attention of the award judges—as well as the industry.

    Over the years Product of Excellence Award winners have displayed more high-impact pieces mixing new and traditional techniques giving products their own modern twist....

  • 02/18/2015

    The following blog post was contributed by Kristina Iorio, Copywriting Manager, Printing Industries of America. This is the first in an upcoming series of posts focused on small business marketing tips. 

    You have heard “Content is King,” but what does that really mean? With an endless amount of information available online, your customers are more informed than ever. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” It’s delivering valuable content to your customers, including white papers, blogs, video, podcasts, digital publishing, etc.

    But for small businesses however, providing a steady stream...

  • 11/18/2014

    The following post was contributed by Rick Ciordia, Territory Sales Manager at Standard Finishing Systems and member of the BIA Board of Directors.

    Traditional diecutting in the bindery has been around for many years. There are many types of diecutting. In this case we are discussing diecutting for the commercial print and light packaging industry. Rotary diecutting is one of those processes that has always given a printed piece a look and vision of class, elegance, function, and, most importantly, higher profit margins for the manufacturer. Diecutting had traditionally been an area of high investment, complex die creation, highly trained operators, and long runs.

    Today diecutting is getting a makeover. With the advent of digital print devices, shorter runs, fewer skilled operators, tighter margins, and turn-...

  • 06/27/2014

    Through this series of blogs, the campaign leaders of Value of Print, Choose Print, and Print Grows Trees are revealing the effects these campaigns are having on the industry and how they’re fighting to help educate print buyers.

    In Part One Lisa Rawa, Vice President of Marketing for Printing Industries of America, gave insights into the successful Value of Print campaign, including reactions from industry members. Here in Part Two, we travel to Printing Industries of America’s southern California affiliate, Printing Industries Association, Inc. of Southern California (PIASC), and their solid campaign to educate consumers about print.

    When we look at today’s marketing, we see that it’s heavily focused on “engaging”...

  • 06/26/2014

    What do you want to gain at GRAPH EXPO 14?

    If it’s strategies you can apply to your business, consider attending one or more GRAPH EXPO seminars presented by several Printing Industries of America experts while you’re there!

    To get the most out of your experience at the biggest trade show in our industry, come pencils in hand and ready with your most vital questions—What are the smartest new technologies to invest in, and how can we apply them to our business? How can we survive in a changing market? What best practices can we use to produce the optimum output for our customers?

    For eager professionals like you, there are plenty of opportunities to learn at GRAPH EXPO 14. Unfortunately, there’s just not enough time to experience it all.

    To help you decide which seminars are right for you, take...

  • 06/09/2014

    Today there is a great need for education on the effectiveness and sustainability of print. There are many common misconceptions to counteract, but it takes more than one voice to spread the message.

    Together Printing Industries of America and our Affiliates have developed distinct, dedicated pro-print campaigns, Value of Print, Choose Print, and Print Grows Trees. They share one core mission—to educate and increase awareness of print’s vitality using the latest facts and statistics from the most reliable sources. Industry members look to these resources for collated information and tools to promote the vitality of print.

    In this three-part blog series, we will look at each of these campaigns. You will hear...