Blog Posts - Conferences

Conferences
  • 08/06/2014

    Picture this: Upon returning to the office from GRAPH EXPO 14, you meet with your boss to talk about a current project. What impresses her (more than that deep-dish Chicago-style pizza you had) is that you now have solid solutions to implement that save your company time and money!

    Congrats to you, star employee, for discussing your challenges with the experienced, knowledgeable Printing Industries of America experts at Booth #3667. They’re here to answer your specific questions in person and help you find solutions related to EHS, integrated print, economic forecasting, and more. 

    We’ll show you just where you can meet them—at our booth, presenting seminars, and throughout the show.

    Julie Shaffer
    Vice President, Digital Strategies

    Years of experience—...

  • 05/13/2014

     

    Have you ever received a marketing message so on target it was almost like they were speaking directly to you? In an age where targeted marketing has become the norm, customers expect companies to understand what they need and help them move forward. If yours is one of the many businesses struggling to grow sales as a commodity printer, John Leininger has a piece of advice on how to get your foot in the door—51 pieces to be exact.

    A Professor of Graphic Communications at Clemson University for 28 years, John regularly presents at industry events around the country. After talking to many print and graphic arts professionals and getting to know more about their sales strategies, he was surprised by what he found. A number of these business leaders had little understanding about the important dynamics of their vertical markets.

    What did he...

  • 05/12/2014

    This blog was adapted from “Position Web Design Service in Your Print Shop” by Brent Weaver, CEO, uGurus. You can read the full article in the April, 2014 issues of Printing Industries of America: The Magazine. Brent is a featured speaker at the 2014 Print Leadership Summit, June 2–3, in Dallas.

    Did you know that between 2008 and 2013, global print revenue shrunk by 5.2%?   The rapid growth of digital is giving printers many more options. If contracting print margins are hurting your profits, it’s time to take action.

    If you’ve considered diversifying your business by adding digital services to your existing portfolio, you could be on the track to recurring revenue and...

  • 04/15/2014

    This blog has been adapted from an article by Steve Deitz, President/Creative Director, 900lbs of Creative, and keynote speaker at the 2014 Print Leadership Summit, June 2–3,Dallas, TX.

    Remember when companies first began talking about applying augmented reality to printed materials? What seemed like science fiction is becoming, well, reality, and providing some uniquely creative, engaging marketing pieces for companies.

    If you’re not familiar, augmented reality adds new layers to the traditional print campaign. Using their mobile device, a reader scans a flat, 2D marker. The result is 3D virtual content that appears, simultaneously, layered on top of the 2D marker and the physical world. It also adds an...

  • 04/14/2014

    This blog is adapted from the article “The Future of the Print Industry” by Joseph Puopolo, CEO, Printchomp, and featured speaker at the 2014 Print Leadership Summit, June 2–3, Dallas, TX.

    What’s one word to sum up the future of print? Adaptation.

    Yes, what seems to be the law of nature also holds true for the print industry, along with many others. Those who adapt and effectively use new technologies will survive, while those who don’t … well, let’s say that it pays to listen to experts. But deciding which technology to invest in can be a major challenge for many print companies. 

    Here, one expert, Joseph Puopolo, CEO and Founder of Printchomp, a 15-year leader in the tech industry, offers insights into trending technologies and how printers can use them to their advantage.

    When Puopolo set out to find the most effective solutions for both printers and customers, he came to a realization. He noticed that, among the thousands of printers he...

  • 03/24/2014

    This article is adapted from the article “Differentiation Is Back!” by Paul V. Reilly, Partner, New Direction Partners, published in the 2014 FORECAST Part 1: Trends and Tactics. Reilly is a featured presenter at the 2014 Print Leadership Summit, June 2–3.

    Technology can be like a double-edged sword. We use technology to increase print quality and differentiate our company. Then, as competitors eventually acquire these same technologies, differentiation decreases, and we’re left right back where we began. You could say that technology is so good, it’s bad!

    So the question is: How can printers today distinguish their company when they’re using the same technology that is available and comparable to their competitors’?  The solution is customization.

    You may have heard of ...

  • 03/04/2014

    This blog is contributed by Jeff Crilley, Author, Free Publicity, and featured presenter at the 2014 Print Leadership Summit. With more than two decades of news experience and hard-earned PR expertise, Crilley shows you how to use fundamental promotion strategies to put your business in the spotlight.

    Do you have a great idea to market your business but no clue how to get noticed by customers? If you’re tired of spending your resources but just not seeing the ROI, I can relate.

    After 25 years of beating the street as a TV reporter and now as President & CEO of Real News Public Relations, I have learned what it really takes to get your great ideas in front of...

  • 02/17/2014

    This article was submitted by T.J. Tedesco, founder and president of Grow Sales, Inc., and keynote speaker at the 2014 Print Leadership Summit.

    In 2012, would you have predicted that a book manufacturer would increase its sales 50% in 2013? Or that a postpress equipment manufacturer would grow sales more than 15%? 

    “Whoa there, T.J.," you might be thinking. "Are these significant companies?”

    Absolutely. Both have been around for decades, and both crossed into the eight-figured sales level last year. The book manufacturer client has reached heights that would’ve been unthinkable five years ago. The equipment manufacturer client may have been larger once, but that was nearly two decades ago.

    How did they achieve this growth? Better operations execution? Better marketing? Better selling? Together these activities might boost sales and profitability a smidge. But...

  • 01/27/2014

    We extend a special thank-you to Leslie Groene, President, Groene Consulting, for contributing this information. Leslie is a keynote speaker at the 2014 Print Leadership Summit.

    “Treat others as you like to be treated.” This little piece of fundamental advice our mothers gave us can be a giant step to success, and it applies to the business world as well. Sales can pose a huge challenge to many printing and graphic arts companies whose best clients can easily take their business elsewhere. So what is a key way to make them stay?

    One answer is exceptional customer service. Offering engaging, customized service that focuses on the customer allows you to stand out from your competitors, gain your clients’ trust, and ultimately increase your sales.  

    Your sales team is one of the “necessary pillars” of the print business, as Leslie Groene explains in...

  • 01/24/2014

    Look back at all of the great mentors who have influenced you—bosses, coaches, professors. Though sometimes challenging, they teach us to achieve higher, go further, and surpass our goals. True team leaders inspire us throughout our careers and throughout our lives. Anthony Griggs learned from some demanding coaches as an NFL professional. And it was these high standards that inspired him to become a leader as a Director of Player Development for the Pittsburgh Steelers.

    Now Griggs shares his most important lessons learned in leadership—foundations that apply everywhere from the playing field to the board room. Here he discusses some of his most inspiring mentors, the lessons he’s learned, and how business leaders can apply them.

    Inspiration: Coach Dick Vermeil, Philadelphia Eagles

    Lesson: Being a leader is about more than just working hard.

    When I was...