Blog Posts - Conferences

Conferences
  • 04/15/2014

    This blog has been adapted from an article by Steve Deitz, President/Creative Director, 900lbs of Creative, and keynote speaker at the 2014 Print Leadership Summit, June 2–3,Dallas, TX.

    Remember when companies first began talking about applying augmented reality to printed materials? What seemed like science fiction is becoming, well, reality, and providing some uniquely creative, engaging marketing pieces for companies.

    If you’re not familiar, augmented reality adds new layers to the traditional print campaign. Using their mobile device, a reader scans a flat, 2D marker. The result is 3D virtual content that appears, simultaneously, layered on top of the 2D marker and the physical world. It also adds an...

  • 04/14/2014

    This blog is adapted from the article “The Future of the Print Industry” by Joseph Puopolo, CEO, Printchomp, and featured speaker at the 2014 Print Leadership Summit, June 2–3, Dallas, TX.

    What’s one word to sum up the future of print? Adaptation.

    Yes, what seems to be the law of nature also holds true for the print industry, along with many others. Those who adapt and effectively use new technologies will survive, while those who don’t … well, let’s say that it pays to listen to experts. But deciding which technology to invest in can be a major challenge for many print companies. 

    Here, one expert, Joseph Puopolo, CEO and Founder of Printchomp, a 15-year leader in the tech industry, offers insights into trending technologies and how printers can use them to their advantage.

    When Puopolo set out to find the most effective solutions for both printers and customers, he came to a realization. He noticed that, among the thousands of printers he...

  • 03/24/2014

    This article is adapted from the article “Differentiation Is Back!” by Paul V. Reilly, Partner, New Direction Partners, published in the 2014 FORECAST Part 1: Trends and Tactics. Reilly is a featured presenter at the 2014 Print Leadership Summit, June 2–3.

    Technology can be like a double-edged sword. We use technology to increase print quality and differentiate our company. Then, as competitors eventually acquire these same technologies, differentiation decreases, and we’re left right back where we began. You could say that technology is so good, it’s bad!

    So the question is: How can printers today distinguish their company when they’re using the same technology that is available and comparable to their competitors’?  The solution is customization.

    You may have heard of ...

  • 03/04/2014

    This blog is contributed by Jeff Crilley, Author, Free Publicity, and featured presenter at the 2014 Print Leadership Summit. With more than two decades of news experience and hard-earned PR expertise, Crilley shows you how to use fundamental promotion strategies to put your business in the spotlight.

    Do you have a great idea to market your business but no clue how to get noticed by customers? If you’re tired of spending your resources but just not seeing the ROI, I can relate.

    After 25 years of beating the street as a TV reporter and now as President & CEO of Real News Public Relations, I have learned what it really takes to get your great ideas in front of...

  • 02/17/2014

    This article was submitted by T.J. Tedesco, founder and president of Grow Sales, Inc., and keynote speaker at the 2014 Print Leadership Summit.

    In 2012, would you have predicted that a book manufacturer would increase its sales 50% in 2013? Or that a postpress equipment manufacturer would grow sales more than 15%? 

    “Whoa there, T.J.," you might be thinking. "Are these significant companies?”

    Absolutely. Both have been around for decades, and both crossed into the eight-figured sales level last year. The book manufacturer client has reached heights that would’ve been unthinkable five years ago. The equipment manufacturer client may have been larger once, but that was nearly two decades ago.

    How did they achieve this growth? Better operations execution? Better marketing? Better selling? Together these activities might boost sales and profitability a smidge. But...

  • 01/27/2014

    We extend a special thank-you to Leslie Groene, President, Groene Consulting, for contributing this information. Leslie is a keynote speaker at the 2014 Print Leadership Summit.

    “Treat others as you like to be treated.” This little piece of fundamental advice our mothers gave us can be a giant step to success, and it applies to the business world as well. Sales can pose a huge challenge to many printing and graphic arts companies whose best clients can easily take their business elsewhere. So what is a key way to make them stay?

    One answer is exceptional customer service. Offering engaging, customized service that focuses on the customer allows you to stand out from your competitors, gain your clients’ trust, and ultimately increase your sales.  

    Your sales team is one of the “necessary pillars” of the print business, as Leslie Groene explains in...

  • 01/24/2014

    Look back at all of the great mentors who have influenced you—bosses, coaches, professors. Though sometimes challenging, they teach us to achieve higher, go further, and surpass our goals. True team leaders inspire us throughout our careers and throughout our lives. Anthony Griggs learned from some demanding coaches as an NFL professional. And it was these high standards that inspired him to become a leader as a Director of Player Development for the Pittsburgh Steelers.

    Now Griggs shares his most important lessons learned in leadership—foundations that apply everywhere from the playing field to the board room. Here he discusses some of his most inspiring mentors, the lessons he’s learned, and how business leaders can apply them.

    Inspiration: Coach Dick Vermeil, Philadelphia Eagles

    Lesson: Being a leader is about more than just working hard.

    When I was...

  • 01/22/2014

    With rapid technological advances in recent years, we in the graphic arts industry are all trying to adapt to a changing market. Today it’s all about the customer experience. Clients demand accurate work and fast turnaround. Thanks to many new technologies, companies are able to differentiate themselves with the efficiency and high quality attainable only through automation solutions.

    “You can’t manage what you don’t measure.” This idea, in a nutshell, is what automated job management allows. You need to measure key metrics like throughput, inventory, expenses, and customer satisfaction to better manage and control your operations. Progressive companies, like our speakers from Classic in Charlotte, NC, and DME in Daytona Beach, Florida, have systems to track these metrics and quantify their impact on...

  • 01/22/2014

    What do lipstick, and sheet metal, have in common? No, it’s not some college hazing stunt gone bad. It is all included in the range of exciting tours you can experience as part of the 2014 Continuous Improvement Conference in Dallas, TX. This year’s tours at Mary Kay Manufacturing and KARLEE  get you in to see award-winning Lean manufacturing management and quality practices in progress. They will leave you so impressed you’ll be ready to “throw your hat over the windmill!”

    Although you may be familiar with these facilities (as well as some Texas colloquialisms) but you may be surprised by some of their most remarkable quality and manufacturing features. To give you a better look at what you can expect from these tours, we’ve put together this short quiz.

    So if you think...

  • 01/13/2014

    In today’s business world, using current sales and marketing strategies can be daunting. This article comes from guest blogger, Kelly Mallozzi, speaker at the 2014 BIA Annual Conference and contributor to the Success.In.Print. blog at PIworld.com.

    “It always seems impossible until it’s done” –—Nelson Mandela

    What a spectacularly simple quote from one of the world’s greatest, bravest, and most influential leaders.

    Viewing something as impossible often has to do with fear. Fear is what keeps us from acting.  There are all kinds of fear—fear of the unknown and fear of rejection are just two. So here are five reasons to motivate you to get beyond your fear and take some action with regard to your sales and marketing efforts today.

    1. Your competition is doing it. There is someone out there right now who does what you do and thinks they can do it...