Blog Posts - Ms Julie Shaffer


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  • 03/29/2012 by Ms Julie Shaffer

    So you have a Linkedin account, a Facebook Page and a Twitter account. Maybe you check in to your gym or the place you have lunch on Foursquare, post videos on YouTube and try your best to figure out how to fit Google Plus into the mix. In short, you’re doing what people like me have been urging you to do — you’re engaged in social media conversation. Congratulations. Now, what do you know about your social standing? Do you have Kred? Do you have Klout?

    Just as a bank uses your credit score to measure your financial soundness, and Google Analytics measures your website’s reach, services Klout.com and Kred.com measure your social media influence. If you haven’t used either of these services, it’s worth the time to head over to each site and check it out. But be warned, once you sign up and see your scores odds are human nature will kick in and you will become obsessed with improving them....

  • 03/29/2012 by Ms Julie Shaffer

    So you have a Linkedin account, a Facebook Page and a Twitter account. Maybe you check in to your gym or the place you have lunch on Foursquare, post videos on YouTube and try your best to figure out how to fit Google Plus into the mix. In short, you’re doing what people like me have been urging you to do — you’re engaged in social media conversation. Congratulations. Now, what do you know about your social standing? Do you have Kred? Do you have Klout?

    Just as a bank uses your credit score to measure your financial soundness, and Google Analytics measures your website’s reach, services Klout.com and Kred.com measure your social media influence. If you haven’t used either of these services, it’s worth the time to head over to each site and check it out. But be warned, once you sign up and see your scores odds are human nature will kick in and you will become obsessed with improving them....

  • 03/29/2012 by Ms Julie Shaffer

    So you have a Linkedin account, a Facebook Page and a Twitter account. Maybe you check in to your gym or the place you have lunch on Foursquare, post videos on YouTube and try your best to figure out how to fit Google Plus into the mix. In short, you’re doing what people like me have been urging you to do — you’re engaged in social media conversation. Congratulations. Now, what do you know about your social standing? Do you have Kred? Do you have Klout?

    Just as a bank uses your credit score to measure your financial soundness, and Google Analytics measures your website’s reach, services Klout.com and Kred.com measure your social media influence. If you haven’t used either of these services, it’s worth the time to head over to each site and check it out. But be warned, once you sign up and see your scores odds are human nature will kick in and you will become...

  • 07/13/2011 by Ms Julie Shaffer

    Today, more than ever, marketers are building campaigns using a mix of traditional and new media, and for good reason. Recent studies, like The 2x Cross Media Multiplier Effect, by Outsell, Inc., show that combining print, events and digital media makes for a far more effective marketing message than using any one type of media on its own. As an industry, printers have always served the advertising, publishing and marketing communities, so now we have to follow this trend and provide a wider mix of solutions to them.

    Many printing companies have already taken the initiative to change their brand and add a wider range of services to their portfolio of offerings — things like mailing services, promotional products, customized e-commerce sites services or personalized marketing campaigns that mix print with web or mobile destination pages...

  • 04/05/2011 by Ms Julie Shaffer

    We’re now accepting entries for the web2awards, and, in its third year, it’s poised to once again highlight print service providers that are using web and online technology to grow their businesses. We continue to improve and refine the competition, with a new streamlined entry form that will make the actual entry process easy and separate categories for small, media and large companies to even-up the playing field. And this year we’ve added two new categories that recognize how social media has a growing role in what we do.

    The Social Media/Cross-Media Campaign/Promotional Case Study category is one in which we hope to see a lot of participation. If you have a story about how you’ve used social media or cross-media to showcase and grow your business, we want to hear about it. Have you used Twitter to find customers talking about your business and held a conversation with them? Did your YouTube video...

  • 01/19/2011 by Ms Julie Shaffer

    It’s January 20th and there couldn’t be a better date to set as Inauguration Day for the Social Media Field Guide website! The site and this blog, Field Notes, is the always-updated addendum to the book Social Media Field Guide: A Resource for Graphic Communicators, just published by Printing Industries of America Press.

    We wrote the book for anyone (but with a focus on our peers in the graphic communication/print service provider industry) interested in using social media to further business relationships, reach out to new potential customers and yes, even help sell (gasp!) one’s products and services. We think it’s a pretty well-rounded guide—take a look at the Book Resources section of the site and you’ll find some sample pages to read and judge for yourself. Saying that, we also know that the world of social media is one that spins at an ever-increasing rate and something new happens just about every day (heck, almost every hour!) A...