Blog Posts - Mr Joseph B. Marin

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  • 08/15/2013 by Mr Joseph B. Marin

    Digital printing presents some unique challenges when it comes to design, but with some basic design conderations, you can create jobs destined for digital printing that look great and fly through production! Learn about the software tools and best practices for dealing with color, transparency, PDF creation, variable data and more at my hands-on Mac lab at PRINT13® in Chicago, IL titled Digital Print Design: 20 Top Tips 'n Tricks. Here's a sneak-peek:

    1. Always color correct images in the RGB color space

    When images are converted from RGB to CMYK, you lose color information—a lot of it. As a result, you (and Photoshop) have fewer colors to work with, or average, when attempting to make color changes to an image. Also, when images are converted from RGB to CMYK, you’re creating the black separation and reducing the amount of CMY in the...

  • 04/10/2013 by Mr Joseph B. Marin

    Just as a pilot performs a number of system checks on the airplane before take off, it’s important to make sure that a print project doesn’t contain any serious errors that will prevent it from printing successfully. Preflighting for print production is about examining all of the components that make up an eventual printed piece and comparing them against a checklist of potential known issues. If they “pass” the check, the job can move forward in the print production workflow. If they “fail,” something has to be done to correct the problem before proceeding. It is by default a methodical task that is typically performed by prepress personnel (no one wants to reprint a job because an error wasn’t found in time), but designers should also preflight their work before they send it off to their printers.

    Software tools and a checklist are both critical to the preflighting process. Some of the things that a typical...

  • 09/22/2011 by Mr Joseph B. Marin

    Last week, Printing Industries of America presented the Optimizing Color from your Digital Press workshop to a sold-out audience. The workshop—which focuses on what it takes to produce reliable, high-quality digital output on digital presses—was the perfect blend of classroom instruction with hands-on learning in our production laboratories.

    Dave Dezzutti and Greg Radencic, co-workshop leaders, both concur on the success of the program. Dezzutti said, “The attendees were extremely pleased with the content and techniques presented, and were able to take what they learned back to their own facility and implement them right away.”

    The overall workshop score of 4.7 out of a possible 5 also points to the success of the program, as well as the satisfaction of the attendees. As one attendee states, “beautiful facility…enjoyed myself and would definitely come back for more training…”

    This popular workshop will be offered again in May 2012 (exact dates TBD)…watch for it...