The following post was submitted by 2016 President's Conference sponsor, FASTSIGNS International.
In 2003, Richard Helmey transitioned from being a senior executive in the Coca-Cola Companies juice division to the owner of a local printing business in Houston area college campuses. With a finger on the pulse of industry advancements and the changing needs of his customers, Helmey parlayed his background into quick revenue growth. He changed his company’s name to truecolor GRAPHICS and began offering marketing communications services as well as more comprehensive printing offerings.
“My penchant for big growth led me to enter the wide-format market,” Helmey explained. “While we were in the wide-format business for some time, we felt there was a greater opportunity that we were missing out on. We evaluated expanding the product line internally, but knew we would need help to be effective in both production and marketing.”
Helmey looked at...